AAPL insider buying and SEC filings, explained
Apple Inc. · CIK 320193
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq
- Industry (SIC)
- Electronic Computers
- State of incorporation
- CA
- Fiscal year end
- Sep 26
- Former names
- APPLE INC; APPLE COMPUTER INC; APPLE COMPUTER INC/ FA
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$87.8M
Planned sales (10b5-1)
$121.3M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 27, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $343.36 ($824K), marked as a 10b5-1 plan trade. Holdings down 7% to 32,396 shares. | SEC filing Filed Oct 29, 2026, 6:30 PM ET |
| Oct 20, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $339.62 ($815K), marked as a 10b5-1 plan trade. Holdings down 6% to 34,795 shares. | SEC filing Filed Oct 22, 2026, 6:32 PM ET |
| Oct 16, 2026 | Planned (10b5-1) | Ben Borders (Principal Accounting Officer) sold 1,280 shares at about $345.40 ($442K), marked as a 10b5-1 plan trade. Holdings down 3% to 38,288 shares. | SEC filing Filed Oct 19, 2026, 6:32 PM ET |
| Oct 16, 2026 | Planned (10b5-1) | Kevan Parekh (CFO) sold 1,392 shares at about $345.05 ($480K), marked as a 10b5-1 plan trade. Holdings down 7% to 17,539 shares. | SEC filing Filed Oct 19, 2026, 6:30 PM ET |
| Oct 13, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $345.00 ($828K), marked as a 10b5-1 plan trade. Holdings down 6% to 37,194 shares. | SEC filing Filed Oct 15, 2026, 6:30 PM ET |
| Oct 6, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $332.01 ($796K), marked as a 10b5-1 plan trade. Holdings down 6% to 39,593 shares. | SEC filing Filed Oct 8, 2026, 6:30 PM ET |
| Oct 2, 2026 | Planned (10b5-1) | Timothy D. Cook (Chair and Director) sold 191,753 shares at about $332.96 ($63.8M), marked as a 10b5-1 plan trade. Holdings down 6% to 3,264,168 shares. | SEC filing Filed Oct 5, 2026, 6:42 PM ET |
| Oct 2, 2026 | Planned (10b5-1) | Deirdre O'Brien (Senior Vice President) sold 46,389 shares at about $333.42 ($15.5M), marked as a 10b5-1 plan trade. Holdings down 25% to 136,810 shares. | SEC filing Filed Oct 5, 2026, 6:39 PM ET |
| Oct 2, 2026 | Planned (10b5-1) | John Ternus (CEO and Director) sold 25,412 shares at about $332.94 ($8.5M), marked as a 10b5-1 plan trade. Holdings down 30% to 59,567 shares. | SEC filing Filed Oct 5, 2026, 6:35 PM ET |
| Sep 29, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $336.18 ($806K), marked as a 10b5-1 plan trade. Holdings down 5% to 41,992 shares. | SEC filing Filed Oct 1, 2026, 6:30 PM ET |
| Sep 22, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 2,399 shares at $340.06 ($816K), marked as a 10b5-1 plan trade. Holdings down 5% to 44,391 shares. | SEC filing Filed Sep 24, 2026 |
| Sep 15, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 1,438 shares at $330.19 ($475K), marked as a 10b5-1 plan trade. Holdings down 4% to 32,914 shares. | SEC filing Filed Sep 17, 2026 |
| Sep 8, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 1,438 shares at $317.23 ($456K), marked as a 10b5-1 plan trade. Holdings down 4% to 34,352 shares. | SEC filing Filed Sep 10, 2026 |
| Sep 1, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Government Affairs) sold 1,439 shares at $317.01 ($456K), marked as a 10b5-1 plan trade. Holdings down 4% to 35,790 shares. | SEC filing Filed Sep 3, 2026 |
| Aug 25, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Secretary) sold 1,439 shares at $310.95 ($447K), marked as a 10b5-1 plan trade. Holdings down 4% to 37,229 shares. | SEC filing Filed Aug 27, 2026 |
| Aug 18, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Secretary) sold 1,439 shares at $307.49 ($442K), marked as a 10b5-1 plan trade. Holdings down 4% to 38,668 shares. | SEC filing Filed Aug 20, 2026 |
| Aug 11, 2026 | Planned (10b5-1) | Jennifer Newstead (SVP, GC and Secretary) sold 1,439 shares at $307.75 ($443K), marked as a 10b5-1 plan trade. Holdings down 3% to 40,107 shares. | SEC filing Filed Aug 13, 2026 |
| Jun 16, 2026 | Planned (10b5-1) | Ben Borders (Principal Accounting Officer) sold 116 shares at $295.14 ($34K), marked as a 10b5-1 plan trade. Holdings down <1% to 38,713 shares. | SEC filing Filed Jun 17, 2026 |
| May 27, 2026 | Sale | Arthur D. Levinson (Director) sold 50,000 shares at about $311.02 ($15.6M). Holdings down 1% to 3,764,576 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 29, 2026 |
| May 8, 2026 | Planned (10b5-1) | Ben Borders (Principal Accounting Officer) sold 1,274 shares at $290.00 ($369K), marked as a 10b5-1 plan trade. Holdings down 3% to 38,713 shares. | SEC filing Filed May 12, 2026 |
| May 6, 2026 | Sale | Arthur D. Levinson (Director) sold 250,000 shares at about $284.76 ($71.2M). Holdings down 6% to 3,819,576 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 8, 2026 |
| Apr 23, 2026 | Planned (10b5-1) | Kevan Parekh (CFO) sold 1,534 shares at $275.00 ($422K), marked as a 10b5-1 plan trade. Holdings down 10% to 13,366 shares. | SEC filing Filed Apr 27, 2026 |
| Apr 2, 2026 | Planned (10b5-1) | Deirdre O'Brien (Senior Vice President) sold 30,002 shares at about $255.35 ($7.7M), marked as a 10b5-1 plan trade. Holdings down 18% to 136,810 shares. | SEC filing Filed Apr 3, 2026 |
| Apr 2, 2026 | Planned (10b5-1) | Timothy D. Cook (CEO and Director) sold 64,949 shares at about $254.23 ($16.5M), marked as a 10b5-1 plan trade. Holdings down 2% to 3,280,418 shares. | SEC filing Filed Apr 3, 2026 |
| Nov 7, 2025 | Sale | Chris Kondo (Principal Accounting Officer) sold 3,752 shares at about $271.23 ($1.0M). Holdings down 20% to 15,098 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 12, 2025 |
39 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Nov 2, 2026, 4:30 PM ET 8-K | Earnings released (Item 2.02) | SEC filing | |
| Sep 1, 2026 8-K/A | Executive or director change (Item 5.02) | Amendment | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
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