AFRM insider buying and SEC filings, explained
Affirm Holdings, Inc. · CIK 1820953
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$3.8M
Planned sales (10b5-1)
$85.7M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 9, 2026 | Planned (10b5-1) | Robert O'Hare (CFO) sold 65,591 shares at about $80.02 ($5.2M), marked as a 10b5-1 plan trade. Holdings down 96% to 2,734 shares. | SEC filing Filed Oct 14, 2026, 4:00 PM ET |
| Sep 14, 2026 | Sale | Siphelele Jiyane (Chief Accounting Officer) sold 26,980 shares at about $72.19 ($1.9M). Holdings down 13% to 188,711 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Sep 4, 2026 | Sale | Siphelele Jiyane (Chief Accounting Officer) sold 25,000 shares at about $72.41 ($1.8M). Holdings down 10% to 215,691 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 9, 2026 |
| Sep 1–3, 2026 | Planned (10b5-1) | Katherine Adkins (Chief Legal Officer) sold 83,328 shares between Sep 1 and Sep 3 at about $73.04 ($6.1M), marked as a 10b5-1 plan trade. Holdings down 35% to 152,439 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 1–2, 2026 | Planned (10b5-1) | Robert O'Hare (CFO) sold 21,631 shares between Sep 1 and Sep 2 at about $72.26 ($1.6M), marked as a 10b5-1 plan trade. Holdings down 89% to 2,734 shares. | SEC filing Filed Sep 3, 2026 |
| Aug 28, 2026 | Planned (10b5-1) | Michael Linford (President / COO) sold 79,219 shares at about $90.01 ($7.1M), marked as a 10b5-1 plan trade. Holdings down 40% to 120,713 shares. | SEC filing Filed Sep 1, 2026 |
| Aug 12, 2026 | Planned (10b5-1) | Noel Bertram Watson (Director) sold 2,000 shares at $77.86 ($156K), marked as a 10b5-1 plan trade. Holdings down 6% to 34,076 shares. | SEC filing Filed Aug 14, 2026 |
| Jun 26, 2026 | Planned (10b5-1) | Michael Linford (President / COO) sold 100,000 shares at about $80.04 ($8.0M), marked as a 10b5-1 plan trade. Holdings down 46% to 117,984 shares. | SEC filing Filed Jun 30, 2026 |
| May 13, 2026 | Planned (10b5-1) | Noel Bertram Watson (Director) sold 2,000 shares at $65.00 ($130K), marked as a 10b5-1 plan trade. Holdings down 5% to 36,076 shares. | SEC filing Filed May 14, 2026 |
| Apr 14, 2026 | Planned (10b5-1) | Noel Bertram Watson (Director) sold 2,000 shares at $55.00 ($110K), marked as a 10b5-1 plan trade. Holdings down 5% to 38,076 shares. | SEC filing Filed Apr 16, 2026 |
| Jan 5, 2026 | Planned (10b5-1) | Max R Levchin (CEO and Director) sold 666,666 shares at about $80.62 ($53.7M), marked as a 10b5-1 plan trade. Holdings down 100% to 0 shares. | SEC filing Filed Jan 7, 2026 |
| Jan 5, 2026 | Planned (10b5-1) | Robert O'Hare (CFO) sold 36,401 shares at $80.00 ($2.9M), marked as a 10b5-1 plan trade. Holdings down 96% to 1,368 shares. | SEC filing Filed Jan 7, 2026 |
| Dec 3, 2025 | Planned (10b5-1) | Robert O'Hare (CFO) sold 8,189 shares at $70.00 ($573K), marked as a 10b5-1 plan trade. Holdings down 86% to 1,368 shares. | SEC filing Filed Dec 5, 2025 |
67 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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