ASAN insider buying and SEC filings, explained
Asana, Inc. · CIK 1477720
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$3.3M
Planned sales (10b5-1)
$21.6M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 22, 2026 | Planned (10b5-1) | Daniel Mark Rogers (CEO and Director) sold 19,676 shares at about $11.52 ($227K), marked as a 10b5-1 plan trade. Holdings down 1% to 1,437,022 shares. | SEC filing Filed Oct 23, 2026, 4:40 PM ET |
| Oct 9, 2026 | Planned (10b5-1) | Daniel Mark Rogers (CEO and Director) sold 18,021 shares at about $10.04 ($181K), marked as a 10b5-1 plan trade. Holdings down 1% to 1,456,698 shares. | SEC filing Filed Oct 13, 2026, 4:29 PM ET |
| Sep 30, 2026 | Sale | Katie Marie Colendich (GC, Corporate Secretary) sold 6,318 shares at about $8.65 ($55K). Holdings down 4% to 155,371 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 2, 2026, 4:32 PM ET |
| Sep 21–22, 2026 | Planned (10b5-1) | Daniel Mark Rogers (CEO and Director) sold 451,112 shares between Sep 21 and Sep 22 at about $9.40 ($4.2M), marked as a 10b5-1 plan trade. Holdings down 23% to 1,474,719 shares. | SEC filing Filed Sep 23, 2026 |
| Sep 23, 2026 | Planned (10b5-1) | Aziz Megji (CFO) sold 3,224 shares at about $9.26 ($30K), marked as a 10b5-1 plan trade. Holdings down <1% to 726,721 shares. | SEC filing Filed Sep 23, 2026 |
| Sep 21, 2026 | Sale | Aziz Megji (CFO) sold 35,444 shares at $9.53 ($338K). Holdings down 5% to 729,945 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 23, 2026 |
| Sep 21–22, 2026 | Planned (10b5-1) | Katie Marie Colendich (GC, Corporate Secretary) sold 15,910 shares between Sep 21 and Sep 22 at about $9.66 ($154K), marked as a 10b5-1 plan trade. Holdings down 9% to 161,689 shares. | SEC filing Filed Sep 23, 2026 |
| Aug 27, 2026 | Planned (10b5-1) | Daniel Mark Rogers (CEO and Director) sold 1,655 shares at $10.00 ($17K), marked as a 10b5-1 plan trade. Holdings down <1% to 1,925,831 shares. | SEC filing Filed Aug 28, 2026 |
| Jun 30, 2026 | Planned (10b5-1) | Daniel Mark Rogers (CEO and Director) sold 13,790 shares at about $6.90 ($95K), marked as a 10b5-1 plan trade. Holdings down 1% to 1,891,990 shares. | SEC filing Filed Jul 2, 2026 |
| Jun 26, 2026 | Sale | Katie Marie Colendich (GC, Corporate Secretary) sold 5,242 shares at $6.69 ($35K). Holdings down 3% to 176,598 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 30, 2026 |
| Jun 24, 2026 | Planned (10b5-1) | Aziz Megji (CFO) sold 13,239 shares at about $6.73 ($89K), marked as a 10b5-1 plan trade. Holdings down 2% to 765,389 shares. | SEC filing Filed Jun 26, 2026 |
| Jun 22, 2026 | Sale | Veronica Sosa (Chief Accounting Officer) sold 11,378 shares at $6.66 ($76K). Holdings down 15% to 62,344 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 24, 2026 |
| Jun 22–24, 2026 | Planned (10b5-1) | Katie Marie Colendich (GC, Corporate Secretary) sold 15,984 shares between Jun 22 and Jun 24 at about $6.70 ($107K), marked as a 10b5-1 plan trade. Holdings down 8% to 181,840 shares. | SEC filing Filed Jun 24, 2026 |
| Jun 22, 2026 | Sale | Daniel Mark Rogers (CEO and Director) sold 26,975 shares at $6.66 ($180K). Holdings down 1% to 1,905,780 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 24, 2026 |
| Jun 22, 2026 | Planned (10b5-1) | Aziz Megji (CFO) sold 31,696 shares at about $6.66 ($211K), marked as a 10b5-1 plan trade. Holdings down 4% to 778,628 shares. | SEC filing Filed Jun 24, 2026 |
| Mar 27, 2026 | Planned (10b5-1) | Aziz Megji (CFO) sold 30,650 shares at $6.10 ($187K), marked as a 10b5-1 plan trade. Holdings down 12% to 224,549 shares. | SEC filing Filed Mar 31, 2026 |
| Mar 24–25, 2026 | Planned (10b5-1) | Katie Marie Colendich (GC, Corporate Secretary) sold 6,515 shares between Mar 24 and Mar 25 at about $6.41 ($42K), marked as a 10b5-1 plan trade. Holdings down 6% to 99,624 shares. | SEC filing Filed Mar 26, 2026 |
| Mar 23, 2026 | Planned (10b5-1) | Sonalee Elizabeth Parekh (CFO) sold 18,717 shares at about $6.62 ($124K), marked as a 10b5-1 plan trade. Holdings down 2% to 915,281 shares. | SEC filing Filed Mar 25, 2026 |
| Mar 20, 2026 | Sale | Veronica Sosa (Chief Accounting Officer) sold 6,479 shares at $6.65 ($43K). Holdings down 8% to 73,722 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 24, 2026 |
| Mar 20, 2026 | Sale | Katie Marie Colendich (GC, Corporate Secretary) sold 3,575 shares at $6.65 ($24K). Holdings down 3% to 104,639 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 24, 2026 |
| Mar 20, 2026 | Sale | Sonalee Elizabeth Parekh (CFO) sold 34,151 shares at $6.65 ($227K). Holdings down 4% to 933,998 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 24, 2026 |
| Mar 10, 2026 | Sale | Katie Marie Colendich (GC, Corporate Secretary) sold 7,304 shares at about $7.42 ($54K). Holdings down 6% to 108,214 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 12, 2026 |
| Dec 22–23, 2025 | Planned (10b5-1) | Eleanor B. Lacey (GC, Corporate Secretary) sold 100,697 shares between Dec 22, 2025 and Dec 23, 2025 at about $13.97 ($1.4M), marked as a 10b5-1 plan trade. Holdings down 19% to 428,629 shares. | SEC filing Filed Dec 23, 2025 |
| Dec 22–23, 2025 | Planned (10b5-1) | Sonalee Elizabeth Parekh (CFO) sold 108,544 shares between Dec 22, 2025 and Dec 23, 2025 at about $14.14 ($1.5M), marked as a 10b5-1 plan trade. Holdings down 10% to 968,149 shares. | SEC filing Filed Dec 23, 2025 |
| Dec 18–22, 2025 | Sale | Anne Raimondi (President / COO) sold 160,456 shares between Dec 18, 2025 and Dec 22, 2025 at about $14.41 ($2.3M). Holdings down 19% to 702,013 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 22, 2025 |
| Dec 8–9, 2025 | Planned (10b5-1) | Justin Rosenstein (Director) sold 858,448 shares between Dec 8, 2025 and Dec 9, 2025 at about $15.12 ($13.0M), marked as a 10b5-1 plan trade. Holdings down 80% to 210,398 shares. | SEC filing Filed Dec 10, 2025 |
32 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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