ASST insider buying and SEC filings, explained
Strive, Inc. · CIK 1920406
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq, Nasdaq, Nasdaq
- Industry (SIC)
- Finance Services
- State of incorporation
- NV
- Fiscal year end
- Dec 31
- Former names
- Strive, Inc.; Asset Entities Inc.
Insider activity in the last 12 months
Bought
$1.3M
Insiders who bought
4
Sold (not marked 10b5-1)
$3.2M
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 5, 2026 | Sale | Benjamin Pham (CFO and Director) sold 4,209 shares at $31.33 ($132K). Holdings down 20% to 17,365 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Oct 5, 2026 | Sale | Matthew Ryan Cole (CEO and Director) sold 58,789 shares at $31.33 ($1.8M). Holdings down 7% to 844,795 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Oct 5, 2026 | Sale | Jonathan R. Macey (Director) sold 6,700 shares at $30.32 ($203K). Holdings down 45% to 8,115 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Oct 5, 2026 | Sale | James Lavish (Director) sold 6,000 shares at $30.76 ($185K). Holdings down 40% to 8,815 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Oct 5, 2026 | Sale | Brian Logan Beirne (Chief Legal Officer and Director) sold 20,077 shares at $31.33 ($629K). Holdings down 33% to 41,425 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Oct 5, 2026 | Sale | Arshia Sarkhani (Chief Marketing Officer and Director) sold 5,634 shares at $31.33 ($177K). Holdings down 32% to 11,795 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 9:35 PM ET |
| Aug 14, 2026 | Open-market purchase | Pierre Rochard (Director) bought 15,900 shares at $12.54 ($199K) in an open-market purchase. New position of 15,900 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 18, 2026 |
| Feb 17–18, 2026 | Purchase (code P) | Benjamin Pham (CFO and Director) bought 14,114 shares indirectly (by retirement or benefit plan) between Feb 17 and Feb 18 at about $8.16 ($115K), reported as a purchase (code P). New position of 7,900 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 19, 2026 |
| Feb 13, 2026 | Purchase (code P) | Brian Logan Beirne (Chief Legal Officer and Director) bought 11,500 shares at about $8.73 ($100K), reported as a purchase (code P). Holdings up 310% to 15,204 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 17, 2026 |
| Jan 13, 2026 | Open-market purchase | Matthew Ryan Cole (CEO and Director) bought 500,000 shares at about $0.9200 ($460K) in an open-market purchase. Holdings up 190% to 763,012 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jan 14, 2026 |
| Dec 15, 2025 | Open-market purchase | Matthew Ryan Cole (CEO and Director) bought 515,195 shares directly and indirectly (by entity) at about $0.8092 ($417K) in an open-market purchase. Direct holdings up 373% to 263,012 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 16, 2025 |
| Nov 5, 2025 | Other purchase | Vivek Ramaswamy (10% owner) bought 15,625 Variable Rate Series A Perpetual Preferred Stock at $80.00 ($1.3M) in a public offering. New position of 15,625 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 7, 2025 |
28 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$215K in purchases since Feb 13, 2026 · Purchases traded Feb 13, 2026 to Feb 18, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Brian Logan Beirne (Chief Legal Officer) | $100K | Feb 13, 2026 | SEC filing |
| Benjamin Pham (CFO) | $115K | Feb 18, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Nov 2, 2026, 7:49 AM ET 8-K | Other event (Item 8.01) | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
Follow ASST in the Insider Ledger app
Get the appA plain-English brief of insider purchases, 8-Ks and red flags at the companies you pick. No account needed.