BFH insider buying and SEC filings, explained
Bread Financial Holdings, Inc. · CIK 1101215
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- NYSE, OTC, NYSE, NYSE
- Industry (SIC)
- Personal Credit Institutions
- State of incorporation
- DE
- Fiscal year end
- Dec 31
- Former names
- ALLIANCE DATA SYSTEMS CORP
Insider activity in the last 12 months
Bought
$60K
Insiders who bought
1
Sold (not marked 10b5-1)
$1.2M
Planned sales (10b5-1)
$1.3M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 28, 2026 | Other purchase | John J. Fawcett (Director) bought 5,000 Preferred Stock at about $24.70 ($123K), reported as a purchase (code P). New position of 5,000 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 30, 2026, 2:46 PM ET |
| Sep 14, 2026 | Purchase (code P) | Dennis James McCarthy (EVP, Chief Revenue Officer) bought 16 shares at $108.14 ($2K), reported as a purchase (code P). Holdings up <1% to 29,546 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Jul 28, 2026 | Sale | Praniti Lakhwara (Director) sold 2,802 shares at $106.12 ($297K). Holdings down 39% to 4,458 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jul 29, 2026 |
| May 29, 2026 | Planned (10b5-1) | Ralph J Andretta (CEO and Director) sold 15,000 shares at about $89.10 ($1.3M), marked as a 10b5-1 plan trade. Holdings down 3% to 582,241 shares. | SEC filing Filed Jun 1, 2026 |
| May 21, 2026 | Purchase (code P) | John J. Fawcett (Director) bought 698 shares at $86.43 ($60K), reported as a purchase (code P). Holdings up 7% to 11,000 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 22, 2026 |
| Apr 24, 2026 | Sale | Roger H. Ballou (Director) sold 9,687 shares at $90.32 ($875K). Holdings down 24% to 30,079 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 27, 2026 |
23 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Nov 3, 2026, 11:34 AM ET 8-K | Change to shareholder rights (Item 3.03) Bylaws or fiscal-year change (Item 5.03) Other event (Item 8.01) | SEC filing | |
| Oct 27, 2026, 7:54 PM ET 8-K | Other event (Item 8.01) | SEC filing | |
| Oct 27, 2026, 8:12 AM ET 8-K | Other event (Item 8.01) | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
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