BKNG insider buying and SEC filings, explained
Booking Holdings Inc. · CIK 1075531
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq
- Industry (SIC)
- Transportation Services
- State of incorporation
- DE
- Fiscal year end
- Dec 31
- Former names
- Priceline Group Inc.; PRICELINE COM INC
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$1.0M
Planned sales (10b5-1)
$54.8M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 15, 2026 | Planned (10b5-1) | Paulo Pisano (Chief Human Resources Officer) sold 1,500 shares at $163.06 ($245K), marked as a 10b5-1 plan trade. Holdings down 2% to 70,400 shares. | SEC filing Filed Oct 16, 2026, 4:15 PM ET |
| Sep 15, 2026 | Planned (10b5-1) | Paulo Pisano (Chief Human Resources Officer) sold 1,500 shares at $173.02 ($260K), marked as a 10b5-1 plan trade. Holdings down 2% to 71,900 shares. | SEC filing Filed Sep 16, 2026 |
| Sep 1, 2026 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 1,000 shares indirectly (by entity) at $200.00 ($200K), marked as a 10b5-1 plan trade. Holdings by entity down 7% to 14,000 shares. | SEC filing Filed Sep 2, 2026 |
| Aug 31, 2026 | Planned (10b5-1) | Paulo Pisano (Chief Human Resources Officer) sold 3,000 shares at $203.48 ($610K), marked as a 10b5-1 plan trade. Holdings down 4% to 73,400 shares. | SEC filing Filed Sep 1, 2026 |
| Aug 17, 2026 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 375 shares at $211.00 ($79K), marked as a 10b5-1 plan trade. Holdings down 2% to 16,133 shares. | SEC filing Filed Aug 18, 2026 |
| Aug 17, 2026 | Planned (10b5-1) | Peter J. Millones (Executive VP, General Counsel) sold 50,050 shares at about $207.59 ($10.4M), marked as a 10b5-1 plan trade. Holdings down 12% to 375,025 shares. | SEC filing Filed Aug 18, 2026 |
| Aug 12, 2026 | Planned (10b5-1) | Ewout L Steenbergen (CFO) sold 20,000 shares at about $211.03 ($4.2M), marked as a 10b5-1 plan trade. Holdings down 25% to 59,794 shares. | SEC filing Filed Aug 13, 2026 |
| Aug 5, 2026 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 1,000 shares indirectly (by entity) at $206.70 ($207K), marked as a 10b5-1 plan trade. Holdings by entity down 6% to 15,000 shares. | SEC filing Filed Aug 6, 2026 |
| Jul 29, 2026 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 5,000 shares indirectly (by entity) at $200.00 ($1.0M), marked as a 10b5-1 plan trade. Holdings by entity down 24% to 16,000 shares. | SEC filing Filed Jul 30, 2026 |
| Jul 28, 2026 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 1,125 shares at $192.00 ($216K), marked as a 10b5-1 plan trade. Holdings down 6% to 16,508 shares. | SEC filing Filed Jul 29, 2026 |
| May 26, 2026 | Planned (10b5-1) | Peter J. Millones (Executive VP, General Counsel) sold 62,500 shares at about $163.67 ($10.2M), marked as a 10b5-1 plan trade. Holdings down 13% to 425,075 shares. | SEC filing Filed May 27, 2026 |
| Apr 17, 2026 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 1,125 shares at $192.00 ($216K), marked as a 10b5-1 plan trade. Holdings down 7% to 16,050 shares. | SEC filing Filed Apr 21, 2026 |
| Apr 15, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 16,726 shares at about $185.35 ($3.1M), marked as a 10b5-1 plan trade. Holdings down 5% to 298,174 shares. | SEC filing Filed Apr 16, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 669 shares at about $4,292.10 ($2.9M), marked as a 10b5-1 plan trade. Holdings down 5% to 12,596 shares. | SEC filing Filed Mar 17, 2026 |
| Feb 17, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 452 shares at about $4,149.75 ($1.9M), marked as a 10b5-1 plan trade. Holdings down 2% to 18,543 shares. | SEC filing Filed Feb 18, 2026 |
| Feb 10–17, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 560 shares between Feb 10 and Feb 17 at about $4,092.82 ($2.3M), marked as a 10b5-1 plan trade. Holdings down 3% to 18,995 shares. | SEC filing Filed Feb 18, 2026 |
| Feb 2, 2026 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 40 shares indirectly (by entity) at about $5,105.36 ($204K), marked as a 10b5-1 plan trade. Holdings by entity down 5% to 840 shares. | SEC filing Filed Feb 3, 2026 |
| Jan 15, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 60 shares at about $5,208.10 ($312K), marked as a 10b5-1 plan trade. Holdings down <1% to 19,555 shares. | SEC filing Filed Jan 16, 2026 |
| Jan 15, 2026 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 953 shares at about $5,181.34 ($4.9M), marked as a 10b5-1 plan trade. Holdings down 5% to 19,615 shares. | SEC filing Filed Jan 16, 2026 |
| Jan 15, 2026 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 15 shares at $5,191.15 ($78K), marked as a 10b5-1 plan trade. Holdings down 2% to 687 shares. | SEC filing Filed Jan 16, 2026 |
| Jan 2, 2026 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 40 shares indirectly (by entity) at about $5,290.38 ($212K), marked as a 10b5-1 plan trade. Holdings by entity down 4% to 880 shares. | SEC filing Filed Jan 5, 2026 |
| Dec 15, 2025 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 442 shares at about $5,464.94 ($2.4M), marked as a 10b5-1 plan trade. Holdings down 2% to 20,568 shares. | SEC filing Filed Dec 16, 2025 |
| Dec 15, 2025 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 571 shares at about $5,414.53 ($3.1M), marked as a 10b5-1 plan trade. Holdings down 3% to 21,010 shares. | SEC filing Filed Dec 16, 2025 |
| Dec 15, 2025 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 15 shares at $5,362.00 ($80K), marked as a 10b5-1 plan trade. Holdings down 2% to 702 shares. | SEC filing Filed Dec 16, 2025 |
| Dec 2, 2025 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 40 shares indirectly (by entity) at $5,000.00 ($200K), marked as a 10b5-1 plan trade. Holdings by entity down 4% to 920 shares. | SEC filing Filed Dec 3, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 170 shares at about $5,062.25 ($861K), marked as a 10b5-1 plan trade. Holdings down 1% to 21,581 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 400 shares at about $5,007.69 ($2.0M), marked as a 10b5-1 plan trade. Holdings down 2% to 21,751 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Glenn D Fogel (CEO and Director) sold 443 shares at about $4,820.35 ($2.1M), marked as a 10b5-1 plan trade. Holdings down 2% to 22,151 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Vanessa Ames Wittman (Director) sold 15 shares at $5,030.00 ($75K), marked as a 10b5-1 plan trade. Holdings down 2% to 717 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 7, 2025 | Sale | Paulo Pisano (Chief Human Resources Officer) sold 200 shares at $5,000.00 ($1.0M). Holdings down 12% to 1,514 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 10, 2025 |
| Nov 7, 2025 | Planned (10b5-1) | Robert J. Mylod Jr. (Director) sold 40 shares indirectly (by entity) at $5,000.00 ($200K), marked as a 10b5-1 plan trade. Holdings by entity down 4% to 960 shares. | SEC filing Filed Nov 10, 2025 |
19 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Nov 3, 2026, 4:03 PM ET 8-K | Earnings released (Item 2.02) | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
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