BZUN insider buying and SEC filings, explained
Baozun Inc. · CIK 1625414
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$1.7M
Insiders who bought
2
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 21–22, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 11,400 shares indirectly (by entity) between Oct 21 and Oct 22 at $3.50 ($40K), reported as a purchase (code P). Holdings by entity up 1% to 1,695,772 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 23, 2026, 6:35 AM ET |
| Oct 14, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 5,800 shares indirectly (by entity) at about $3.44 ($20K), reported as a purchase (code P). Holdings by entity up <1% to 1,684,372 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 16, 2026, 6:13 AM ET |
| Oct 12–13, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 11,800 shares indirectly (by entity) between Oct 12 and Oct 13 at about $3.40 ($40K), reported as a purchase (code P). Holdings by entity up 1% to 1,678,572 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 14, 2026, 6:20 AM ET |
| Sep 18–21, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 13,900 shares indirectly (by entity) between Sep 18 and Sep 21 at about $2.87 ($40K), reported as a purchase (code P). Holdings by entity up 1% to 1,666,772 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 22, 2026 |
| Sep 16–17, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 14,400 shares indirectly (by entity) between Sep 16 and Sep 17 at about $2.79 ($40K), reported as a purchase (code P). Holdings by entity up 1% to 1,652,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 18, 2026 |
| Sep 15, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 13,900 shares at $2.73 ($38K), reported as a purchase (code P). Holdings up 5% to 281,170 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 17, 2026 |
| Sep 14–15, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 14,600 shares indirectly (by entity) between Sep 14 and Sep 15 at about $2.73 ($40K), reported as a purchase (code P). Holdings by entity up 1% to 1,638,472 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Sep 2, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 13,500 shares at $2.85 ($38K), reported as a purchase (code P). Holdings up 5% to 267,270 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 4, 2026 |
| Jun 24, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 29,000 shares at $2.85 ($83K), reported as a purchase (code P). Holdings up 13% to 253,770 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 26, 2026 |
| Jun 22, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 10,000 shares indirectly (by entity) at about $2.81 ($28K), reported as a purchase (code P). Holdings by entity up 1% to 1,623,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 24, 2026 |
| Jun 17–18, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 17 and Jun 18 at about $2.80 ($56K), reported as a purchase (code P). Holdings by entity up 1% to 1,613,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 22, 2026 |
| Jun 17, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 18,500 shares at $2.84 ($53K), reported as a purchase (code P). Holdings up 9% to 224,770 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 22, 2026 |
| Jun 15–16, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 15 and Jun 16 at about $2.76 ($55K), reported as a purchase (code P). Holdings by entity up 1% to 1,593,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 17, 2026 |
| Jun 11–12, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 11 and Jun 12 at about $2.70 ($54K), reported as a purchase (code P). Holdings by entity up 1% to 1,573,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 15, 2026 |
| Jun 11, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 18,000 shares at $2.69 ($48K), reported as a purchase (code P). Holdings up 10% to 206,270 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 15, 2026 |
| Jun 9–10, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 9 and Jun 10 at about $2.68 ($54K), reported as a purchase (code P). Holdings by entity up 1% to 1,553,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 5–8, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 5 and Jun 8 at about $2.71 ($54K), reported as a purchase (code P). Holdings by entity up 1% to 1,533,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 9, 2026 |
| Jun 3–4, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 3 and Jun 4 at about $2.65 ($53K), reported as a purchase (code P). Holdings by entity up 1% to 1,513,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Jun 1, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 20,000 shares at $2.70 ($54K), reported as a purchase (code P). Holdings up 12% to 188,270 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 3, 2026 |
| Jun 1–2, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between Jun 1 and Jun 2 at about $2.71 ($54K), reported as a purchase (code P). Holdings by entity up 1% to 1,493,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 3, 2026 |
| May 28, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 19,500 shares at $2.56 ($50K), reported as a purchase (code P). Holdings up 13% to 168,270 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 1, 2026 |
| May 28–29, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between May 28 and May 29 at about $2.57 ($51K), reported as a purchase (code P). Holdings by entity up 1% to 1,473,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 1, 2026 |
| May 26–27, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 20,000 shares indirectly (by entity) between May 26 and May 27 at about $2.57 ($51K), reported as a purchase (code P). Holdings by entity up 1% to 1,453,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| May 26, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 10,000 shares at $2.55 ($26K), reported as a purchase (code P). Holdings up 7% to 148,770 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| Apr 17, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 16,000 shares indirectly (by entity) at $3.14 ($50K), reported as a purchase (code P). Holdings by entity up 1% to 1,433,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 21, 2026 |
| Apr 15–16, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 28,500 shares indirectly (by entity) between Apr 15 and Apr 16 at about $2.79 ($80K), reported as a purchase (code P). Holdings by entity up 2% to 1,417,872 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 17, 2026 |
| Apr 13–14, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 23,600 shares indirectly (by entity) between Apr 13 and Apr 14 at about $2.55 ($60K), reported as a purchase (code P). Holdings by entity up 2% to 1,389,372 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 15, 2026 |
| Apr 10–13, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 16,456 shares between Apr 10 and Apr 13 at about $2.46 ($40K), reported as a purchase (code P). Holdings up 13% to 138,770 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 14, 2026 |
| Apr 9–10, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 24,050 shares indirectly (by entity) between Apr 9 and Apr 10 at about $2.50 ($60K), reported as a purchase (code P). Holdings by entity up 2% to 1,365,772 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 13, 2026 |
| Apr 8, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 30,886 shares at $2.54 ($78K), reported as a purchase (code P). Holdings up 34% to 122,314 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 10, 2026 |
| Apr 7–8, 2026 | Purchase (code P) | Wenbin Qiu (CEO and Director) bought 23,600 shares indirectly (by entity) between Apr 7 and Apr 8 at about $2.54 ($60K), reported as a purchase (code P). Holdings by entity up 2% to 1,341,722 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 9, 2026 |
| Apr 2, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 30,000 shares at about $2.47 ($74K), reported as a purchase (code P). Holdings up 49% to 91,428 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 6, 2026 |
| Mar 31, 2026 | Purchase (code P) | Junhua Wu (Chief Strategy Officer and Director) bought 14,000 shares at $2.40 ($34K), reported as a purchase (code P). Holdings up 30% to 61,428 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 1, 2026 |
8 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$296K in purchases since Sep 2, 2026 · Purchases traded Sep 2, 2026 to Oct 22, 2026 · Active
| Insider | Value | Traded | Source |
|---|---|---|---|
| Junhua Wu (Chief Strategy Officer) | $38K | Sep 2, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $40K | Sep 15, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $38K | Sep 15, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $40K | Sep 17, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $40K | Sep 21, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $40K | Oct 13, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $20K | Oct 14, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $40K | Oct 22, 2026 | SEC filing |
2 insiders bought in 30 days
$824K in purchases since May 26, 2026 · Purchases traded May 26, 2026 to Jun 24, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Junhua Wu (Chief Strategy Officer) | $26K | May 26, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $51K | May 27, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $50K | May 28, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $51K | May 29, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $54K | Jun 1, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $54K | Jun 2, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $53K | Jun 4, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $54K | Jun 8, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $54K | Jun 10, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $48K | Jun 11, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $54K | Jun 12, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $55K | Jun 16, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $53K | Jun 17, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $56K | Jun 18, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $28K | Jun 22, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $83K | Jun 24, 2026 | SEC filing |
2 insiders bought in 30 days
$537K in purchases since Mar 31, 2026 · Purchases traded Mar 31, 2026 to Apr 17, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Junhua Wu (Chief Strategy Officer) | $34K | Mar 31, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $74K | Apr 2, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $60K | Apr 8, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $78K | Apr 8, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $60K | Apr 10, 2026 | SEC filing |
| Junhua Wu (Chief Strategy Officer) | $40K | Apr 13, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $60K | Apr 14, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $80K | Apr 16, 2026 | SEC filing |
| Wenbin Qiu (CEO) | $50K | Apr 17, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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