COCO insider buying and SEC filings, explained
Vita Coco Company, Inc. · CIK 1482981
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq
- Industry (SIC)
- Beverages
- State of incorporation
- DE
- Fiscal year end
- Dec 31
- Former names
- All Market Inc.; All Market, Inc.
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$81.1M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Jun 17, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $82.92 ($323K), marked as a 10b5-1 plan trade. Holdings down 1% to 580,296 shares. | SEC filing Filed Jun 18, 2026 |
| Jun 12, 2026 | Planned (10b5-1) | Ira Liran (Director) sold 148,074 shares directly and indirectly (by retirement or benefit plan) at about $80.30 ($11.9M), marked as a 10b5-1 plan trade. Direct holdings down 19% to 309,871 shares. | SEC filing Filed Jun 15, 2026 |
| Jun 11, 2026 | Planned (10b5-1) | Ira Liran (Director) sold 191,926 shares directly and indirectly (by retirement or benefit plan) at about $79.14 ($15.2M), marked as a 10b5-1 plan trade. Direct holdings down 20% to 384,103 shares. | SEC filing Filed Jun 12, 2026 |
| Jun 11, 2026 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 30,000 shares at $80.00 ($2.4M), marked as a 10b5-1 plan trade. Holdings down 34% to 57,910 shares. | SEC filing Filed Jun 12, 2026 |
| Jun 1, 2026 | Planned (10b5-1) | Es Charles van (Chief Commercial Officer) sold 8,045 shares at $75.05 ($604K), marked as a 10b5-1 plan trade. Holdings down 12% to 59,085 shares. | SEC filing Filed Jun 2, 2026 |
| May 20, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $77.48 ($302K), marked as a 10b5-1 plan trade. Holdings down 1% to 582,666 shares. | SEC filing Filed May 21, 2026 |
| May 12, 2026 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 30,000 shares at $75.00 ($2.3M), marked as a 10b5-1 plan trade. Holdings down 34% to 57,910 shares. | SEC filing Filed May 13, 2026 |
| May 8, 2026 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 20,000 shares at $70.00 ($1.4M), marked as a 10b5-1 plan trade. Holdings down 26% to 57,910 shares. | SEC filing Filed May 11, 2026 |
| May 8, 2026 | Planned (10b5-1) | Es Charles van (Chief Commercial Officer) sold 8,561 shares at $70.00 ($599K), marked as a 10b5-1 plan trade. Holdings down 11% to 67,130 shares. | SEC filing Filed May 11, 2026 |
| May 1, 2026 | Planned (10b5-1) | Es Charles van (Chief Commercial Officer) sold 2,000 shares at $66.87 ($134K), marked as a 10b5-1 plan trade. Holdings down 3% to 75,691 shares. | SEC filing Filed May 4, 2026 |
| Apr 30, 2026 | Planned (10b5-1) | Michael Kirban (Chair and Director) sold 50,000 shares indirectly at $68.00 ($3.4M), marked as a 10b5-1 plan trade. Indirect holdings down 9% to 515,681 shares. | SEC filing Filed May 1, 2026 |
| Apr 29–30, 2026 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 60,000 shares between Apr 29 and Apr 30 at about $65.00 ($3.9M), marked as a 10b5-1 plan trade. Holdings down 51% to 57,910 shares. | SEC filing Filed May 1, 2026 |
| Apr 28–29, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 45,544 shares between Apr 28 and Apr 29 at about $54.84 ($2.5M), marked as a 10b5-1 plan trade. Holdings down 13% to 298,484 shares. | SEC filing Filed Apr 30, 2026 |
| Apr 24–27, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 50,000 shares between Apr 24 and Apr 27 at $50.00 ($2.5M), marked as a 10b5-1 plan trade. Holdings down 14% to 298,484 shares. | SEC filing Filed Apr 28, 2026 |
| Apr 16, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 25,000 shares at $50.00 ($1.3M), marked as a 10b5-1 plan trade. Holdings down 8% to 298,484 shares. | SEC filing Filed Apr 17, 2026 |
| Apr 15, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $48.93 ($191K), marked as a 10b5-1 plan trade. Holdings down 1% to 586,566 shares. | SEC filing Filed Apr 16, 2026 |
| Apr 14–15, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 50,000 shares between Apr 14 and Apr 15 at about $50.06 ($2.5M), marked as a 10b5-1 plan trade. Holdings down 14% to 298,484 shares. | SEC filing Filed Apr 16, 2026 |
| Apr 10–13, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 29,456 shares between Apr 10 and Apr 13 at about $50.18 ($1.5M), marked as a 10b5-1 plan trade. Holdings down 9% to 298,484 shares. | SEC filing Filed Apr 14, 2026 |
| Apr 7–8, 2026 | Planned (10b5-1) | Martin Roper (CEO and Director) sold 50,000 shares between Apr 7 and Apr 8 at about $50.48 ($2.5M), marked as a 10b5-1 plan trade. Holdings down 14% to 298,484 shares. | SEC filing Filed Apr 9, 2026 |
| Apr 1, 2026 | Planned (10b5-1) | Es Charles van (Chief Commercial Officer) sold 2,000 shares at $48.67 ($97K), marked as a 10b5-1 plan trade. Holdings down 3% to 77,691 shares. | SEC filing Filed Apr 2, 2026 |
| Mar 19, 2026 | Planned (10b5-1) | Corey Baker (CFO) sold 2,000 shares at $55.45 ($111K), marked as a 10b5-1 plan trade. Holdings down 7% to 25,951 shares. | SEC filing Filed Mar 23, 2026 |
| Mar 18, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $56.92 ($222K), marked as a 10b5-1 plan trade. Holdings down 1% to 590,466 shares. | SEC filing Filed Mar 19, 2026 |
| Mar 17–18, 2026 | Planned (10b5-1) | Corey Baker (CFO) sold 4,000 shares between Mar 17 and Mar 18 at about $58.98 ($236K), marked as a 10b5-1 plan trade. Holdings down 13% to 27,951 shares. | SEC filing Filed Mar 19, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 60,000 shares at about $58.65 ($3.5M), marked as a 10b5-1 plan trade. Holdings down 51% to 57,910 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Es Charles van (Chief Commercial Officer) sold 2,000 shares at $57.98 ($116K), marked as a 10b5-1 plan trade. Holdings down 2% to 79,691 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 10,000 shares at about $60.14 ($601K), marked as a 10b5-1 plan trade. Holdings down 2% to 594,366 shares. | SEC filing Filed Mar 17, 2026 |
| Mar 13–16, 2026 | Planned (10b5-1) | Corey Baker (CFO) sold 4,000 shares between Mar 13 and Mar 16 at about $58.42 ($234K), marked as a 10b5-1 plan trade. Holdings down 11% to 31,951 shares. | SEC filing Filed Mar 17, 2026 |
| Mar 11–12, 2026 | Planned (10b5-1) | Michael Kirban (Chair and Director) sold 50,000 shares indirectly between Mar 11 and Mar 12 at $58.00 ($2.9M), marked as a 10b5-1 plan trade. Indirect holdings down 8% to 565,681 shares. | SEC filing Filed Mar 13, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Jane Prior (Chief Marketing Officer) sold 50,000 shares at about $52.92 ($2.6M), marked as a 10b5-1 plan trade. Holdings down 28% to 127,399 shares. | SEC filing Filed Mar 9, 2026 |
| Feb 23, 2026 | Planned (10b5-1) | Jane Cecil Morreau (Director) sold 15,000 shares at $53.91 ($809K), marked as a 10b5-1 plan trade. Holdings down 47% to 17,179 shares. | SEC filing Filed Feb 24, 2026 |
| Feb 18, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $55.64 ($217K), marked as a 10b5-1 plan trade. Holdings down 1% to 604,366 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 5, 2026 | Planned (10b5-1) | Ira Liran (Director) sold 50,000 shares directly and indirectly (by retirement or benefit plan) at about $56.65 ($2.8M), marked as a 10b5-1 plan trade. Direct holdings down 4% to 478,341 shares. | SEC filing Filed Feb 6, 2026 |
| Jan 21, 2026 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $53.92 ($210K), marked as a 10b5-1 plan trade. Holdings down 1% to 608,266 shares. | SEC filing Filed Jan 23, 2026 |
| Dec 17, 2025 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $51.62 ($201K), marked as a 10b5-1 plan trade. Holdings down 1% to 612,166 shares. | SEC filing Filed Dec 18, 2025 |
| Nov 24, 2025 | Planned (10b5-1) | Ira Liran (Director) sold 59,243 shares directly and indirectly (by retirement or benefit plan) at about $50.28 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down 5% to 498,341 shares. | SEC filing Filed Nov 25, 2025 |
| Nov 19, 2025 | Planned (10b5-1) | Kenneth Sadowsky (Director) sold 3,900 shares at about $47.12 ($184K), marked as a 10b5-1 plan trade. Holdings down 1% to 616,066 shares. | SEC filing Filed Nov 20, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Es Charles van (Chief Sales Officer) sold 20,000 shares at $50.00 ($1.0M), marked as a 10b5-1 plan trade. Holdings down 19% to 84,328 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Ira Liran (Director) sold 40,757 shares directly and indirectly (by retirement or benefit plan) at about $50.09 ($2.0M), marked as a 10b5-1 plan trade. Direct holdings down 3% to 523,722 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Jonathan Burth (President / COO) sold 37,666 shares at about $49.39 ($1.9M), marked as a 10b5-1 plan trade. Holdings down 33% to 76,127 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 14, 2025 | Planned (10b5-1) | Michael Kirban (Chair and Director) sold 5,102 shares indirectly at $44.00 ($224K), marked as a 10b5-1 plan trade. Indirect holdings down <1% to 1,479,049 shares. | SEC filing Filed Nov 17, 2025 |
| Nov 14, 2025 | Planned (10b5-1) | John Zupo (Director) sold 10,000 shares at about $43.72 ($437K), marked as a 10b5-1 plan trade. Holdings down 45% to 12,162 shares. | SEC filing Filed Nov 17, 2025 |
| Nov 5, 2025 | Planned (10b5-1) | Ira Liran (Director) sold 50,000 shares directly and indirectly (by retirement or benefit plan) at about $41.41 ($2.1M), marked as a 10b5-1 plan trade. Direct holdings down 4% to 538,341 shares. | SEC filing Filed Nov 7, 2025 |
52 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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