CRM insider buying and SEC filings, explained
Salesforce, Inc. · CIK 1108524
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$27.5M
Insiders who bought
3
Sold (not marked 10b5-1)
$2.1M
Planned sales (10b5-1)
$32.2M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Sep 18, 2026 | Purchase (code P) | David Blair Kirk (Director) bought 4,176 shares at about $239.33 ($999K), reported as a purchase (code P). Holdings up 29% to 18,748 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 21, 2026 |
| Sep 4, 2026 | Sale | Craig Conway (Director) sold 4,500 shares at about $260.61 ($1.2M). Holdings down 45% to 5,437 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 4, 2026 |
| Mar 19, 2026 | Purchase (code P) | Laura Alber (Director) bought 2,571 shares at about $194.58 ($500K), reported as a purchase (code P). Holdings up 37% to 9,530 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 19, 2026 |
| Mar 18, 2026 | Purchase (code P) | David Blair Kirk (Director) bought 2,570 shares at $194.62 ($500K), reported as a purchase (code P). Holdings up 23% to 13,689 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 18, 2026 |
| Jan 14, 2026 | Sale | Neelie Kroes (Director) sold 3,893 shares at about $238.70 ($929K). Holdings down 35% to 7,299 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jan 15, 2026 |
| Dec 17, 2025 | Purchase (code P) | David Blair Kirk (Director) bought 1,936 shares at $258.64 ($501K), reported as a purchase (code P). Holdings up 22% to 10,677 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 18, 2025 |
| Dec 5, 2025 | Purchase (code P) | G Mason Morfit (Director and Officer) bought 96,000 shares indirectly at $260.58 ($25.0M), reported as a purchase (code P). Indirect holdings up 3% to 2,994,509 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 7 other reporting owners. | SEC filing Filed Dec 8, 2025 |
| Dec 2, 2025 | Planned (10b5-1) | Parker Harris (Co-Founder and CTO, Slack and Director) sold 134,662 shares at about $234.70 ($31.6M), marked as a 10b5-1 plan trade. Holdings down 49% to 139,767 shares. | SEC filing Filed Dec 3, 2025 |
| Nov 3, 2025 | Planned (10b5-1) | Marc Benioff (CEO and Director) sold 122 shares at about $259.00 ($32K), marked as a 10b5-1 plan trade. Holdings down <1% to 11,911,571 shares. | SEC filing Filed Nov 4, 2025 |
| Oct 31, 2025 | Planned (10b5-1) | Marc Benioff (CEO and Director) sold 2,250 shares at about $258.19 ($581K), marked as a 10b5-1 plan trade. Holdings down <1% to 11,911,571 shares. | SEC filing Filed Nov 3, 2025 |
94 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$1.0M in purchases since Mar 18, 2026 · Purchases traded Mar 18, 2026 to Mar 19, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| David Blair Kirk (Director) | $500K | Mar 18, 2026 | SEC filing |
| Laura Alber (Director) | $500K | Mar 19, 2026 | SEC filing |
2 insiders bought in 30 days
$25.5M in purchases since Dec 5, 2025 · Purchases traded Dec 5, 2025 to Dec 17, 2025 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| G Mason Morfit (Director) | $25.0M | Dec 5, 2025 | SEC filing |
| David Blair Kirk (Director) | $501K | Dec 17, 2025 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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