CROX insider buying and SEC filings, explained
Crocs, Inc. · CIK 1334036
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$836K
Insiders who bought
3
Sold (not marked 10b5-1)
$12.9M
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 30, 2026 | Sale | Rupert George Campbell (President / COO) sold 2,645 shares at about $150.87 ($399K). Holdings down 4% to 68,573 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 3, 2026, 12:01 PM ET |
| Oct 30, 2026 | Sale | Ronald Frasch (Director) sold 15,000 shares at about $153.51 ($2.3M). Holdings down 20% to 61,180 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 3, 2026, 11:59 AM ET |
| Sep 15, 2026 | Purchase (code P) | Beth J. Kaplan (Director) bought 885 shares at $112.12 ($99K), reported as a purchase (code P). Holdings up 6% to 15,259 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Sep 15, 2026 | Purchase (code P) | Thomas J. Smach (Director) bought 680 shares indirectly (by entity) at $111.49 ($76K), reported as a purchase (code P). New position of 680 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Sep 10, 2026 | Purchase (code P) | Thomas J. Smach (Director) bought 4,000 shares directly and indirectly (by trust) at about $109.38 ($438K), reported as a purchase (code P). Direct holdings up 3% to 93,249 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 14, 2026 |
| Aug 7–10, 2026 | Sale | Andrew Rees (CEO and Director) sold 30,000 shares indirectly (by trust) between Aug 7 and Aug 10 at about $138.49 ($4.2M). Holdings by trust down 4% to 713,293 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 11, 2026 |
| Jun 5, 2026 | Sale | Andrew Rees (CEO and Director) sold 32,688 shares indirectly (by trust) at about $118.09 ($3.9M). Holdings by trust down 4% to 743,293 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 9, 2026 |
| Feb 20, 2026 | Sale | Anne Mehlman (President / COO) sold 12,145 shares at about $100.06 ($1.2M). Holdings down 8% to 131,112 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 24, 2026 |
| Feb 20, 2026 | Sale | Thomas J. Smach (Director) sold 4,963 shares indirectly (by trust) at about $100.00 ($496K). Holdings by trust down 4% to 108,246 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 24, 2026 |
| Feb 13, 2026 | Sale | Thomas J. Smach (Director) sold 5,000 shares indirectly (by trust) at about $98.41 ($492K). Holdings by trust down 100% to 0 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 18, 2026 |
| Nov 11, 2025 | Purchase (code P) | John B. Replogle (Director) bought 3,000 shares at $74.50 ($224K), reported as a purchase (code P). Holdings up 19% to 18,417 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 12, 2025 |
22 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$613K in purchases since Sep 10, 2026 · Purchases traded Sep 10, 2026 to Sep 15, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Thomas J. Smach (Director) | $438K | Sep 10, 2026 | SEC filing |
| Thomas J. Smach (Director) | $76K | Sep 15, 2026 | SEC filing |
| Beth J. Kaplan (Director) | $99K | Sep 15, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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