ELF insider buying and SEC filings, explained
e.l.f. Beauty, Inc. · CIK 1600033
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$465K
Insiders who bought
1
Sold (not marked 10b5-1)
$16.2M
Planned sales (10b5-1)
$35.2M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 15, 2026 | Planned (10b5-1) | Joshua Allen Franks (SVP, Operations) sold 7,926 shares at about $110.15 ($873K), marked as a 10b5-1 plan trade. Holdings down 6% to 119,005 shares. | SEC filing Filed Oct 19, 2026, 5:43 PM ET |
| Oct 12, 2026 | Planned (10b5-1) | Joshua Allen Franks (SVP, Operations) sold 8,366 shares at about $110.01 ($920K), marked as a 10b5-1 plan trade. Holdings down 6% to 126,931 shares. | SEC filing Filed Oct 14, 2026, 6:05 PM ET |
| Oct 1, 2026 | Planned (10b5-1) | Tarang Amin (CEO and Director) sold 47,000 shares at about $103.31 ($4.9M), marked as a 10b5-1 plan trade. Holdings down 26% to 134,496 shares. | SEC filing Filed Oct 5, 2026, 4:28 PM ET |
| Sep 8, 2026 | Planned (10b5-1) | Mandy J. Fields (CFO) sold 16,065 shares at about $104.52 ($1.7M), marked as a 10b5-1 plan trade. Holdings down 15% to 90,896 shares. | SEC filing Filed Sep 10, 2026 |
| Sep 8, 2026 | Planned (10b5-1) | Joshua Allen Franks (SVP, Operations) sold 200 shares at $110.00 ($22K), marked as a 10b5-1 plan trade. Holdings down <1% to 135,297 shares. | SEC filing Filed Sep 9, 2026 |
| Sep 1, 2026 | Planned (10b5-1) | Joshua Allen Franks (SVP, Operations) sold 5,512 shares at $110.00 ($606K), marked as a 10b5-1 plan trade. Holdings down 4% to 138,797 shares. | SEC filing Filed Sep 3, 2026 |
| Aug 19, 2026 | Planned (10b5-1) | Joshua Allen Franks (SVP, Operations) sold 5,718 shares at $100.00 ($572K), marked as a 10b5-1 plan trade. Holdings down 4% to 144,309 shares. | SEC filing Filed Aug 21, 2026 |
| Aug 18, 2026 | Sale | Lauren Cooks Levitan (Director) sold 1,034 shares at about $93.15 ($96K). Holdings down 9% to 10,516 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 20, 2026 |
| Aug 4, 2026 | Planned (10b5-1) | Kory Marchisotto (Chief Marketing Officer) sold 12,173 shares at about $88.02 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 7% to 169,695 shares. | SEC filing Filed Aug 6, 2026 |
| Jul 1, 2026 | Planned (10b5-1) | Jennifer Catherine Hartnett (Chief Commercial Officer) sold 25,357 shares at $80.00 ($2.0M), marked as a 10b5-1 plan trade. Holdings down 47% to 28,699 shares. | SEC filing Filed Jul 2, 2026 |
| Jul 1, 2026 | Planned (10b5-1) | Tarang Amin (CEO and Director) sold 50,164 shares at about $78.24 ($3.9M), marked as a 10b5-1 plan trade. Holdings down 31% to 110,496 shares. | SEC filing Filed Jul 2, 2026 |
| Jun 9, 2025–Jun 9, 2026 | Sale Amended filing | Tarang Amin (CEO and Director) sold 14,000 shares between Jun 9, 2025 and Jun 9 at $51.53 ($721K). Holdings down 10% to 128,593 shares. Not marked as a 10b5-1 plan trade. This amends a filing from Jun 11. | SEC filing Filed Jul 2, 2026 |
| Jun 4, 2025–Jun 4, 2026 | Sale Amended filing | Tarang Amin (CEO and Director) sold 31,658 shares between Jun 4, 2025 and Jun 4 at $51.94 ($1.6M). Holdings down 19% to 135,593 shares. Not marked as a 10b5-1 plan trade. This amends a filing from Jun 5. | SEC filing Filed Jul 2, 2026 |
| Jun 9, 2026 | Sale | Jennifer Catherine Hartnett (Chief Commercial Officer) sold 4,352 shares at $51.53 ($224K). Holdings down 7% to 54,056 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 9, 2026 | Sale | Joshua Allen Franks (SVP, Operations) sold 3,505 shares at $51.53 ($181K). Holdings down 2% to 150,027 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 9, 2026 | Sale | Mandy J. Fields (CFO) sold 4,327 shares at $51.53 ($223K). Holdings down 4% to 106,961 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 9, 2026 | Sale | Kory Marchisotto (Chief Marketing Officer) sold 4,352 shares at $51.53 ($224K). Holdings down 2% to 181,868 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 9, 2026 | Sale | Scott Milsten (Chief People Officer) sold 4,162 shares at $51.53 ($214K). Holdings down 3% to 144,581 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 11, 2026 |
| Jun 4, 2026 | Sale | Jennifer Catherine Hartnett (Chief Commercial Officer) sold 10,318 shares at $51.94 ($536K). Holdings down 15% to 58,408 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Jun 4, 2026 | Sale | Joshua Allen Franks (SVP, Operations) sold 6,854 shares at $51.94 ($356K). Holdings down 4% to 153,532 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Jun 4, 2026 | Sale | Mandy J. Fields (CFO) sold 8,464 shares at $51.94 ($440K). Holdings down 7% to 111,288 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Jun 4, 2026 | Sale | Kory Marchisotto (Chief Marketing Officer) sold 8,512 shares at $51.94 ($442K). Holdings down 4% to 186,220 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Jun 4, 2026 | Sale | Scott Milsten (Chief People Officer) sold 8,512 shares at $51.94 ($442K). Holdings down 5% to 148,743 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 5, 2026 |
| Apr 27, 2026 | Sale | Joshua Allen Franks (SVP, Operations) sold 23,535 shares at $63.66 ($1.5M). Holdings down 17% to 118,071 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 27, 2026 | Sale | Jennifer Catherine Hartnett (Chief Commercial Officer) sold 20,829 shares at $63.66 ($1.3M). Holdings down 23% to 68,726 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 27, 2026 | Sale | Scott Milsten (Chief People Officer) sold 23,797 shares at $63.66 ($1.5M). Holdings down 17% to 114,940 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 27, 2026 | Sale | Mandy J. Fields (CFO) sold 23,656 shares at $63.66 ($1.5M). Holdings down 23% to 77,437 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 27, 2026 | Sale | Kory Marchisotto (Chief Marketing Officer) sold 23,796 shares at $63.66 ($1.5M). Holdings down 14% to 152,417 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 27, 2026 | Sale | Tarang Amin (CEO and Director) sold 41,520 shares at $63.66 ($2.6M). Holdings down 27% to 112,690 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Apr 1, 2026 | Planned (10b5-1) | Tarang Amin (CEO and Director) sold 52,880 shares at about $62.64 ($3.3M), marked as a 10b5-1 plan trade. Holdings down 35% to 98,416 shares. | SEC filing Filed Apr 2, 2026 |
| Feb 20, 2026 | Purchase (code P) | Matthew Farrell (Director) bought 5,000 shares at about $92.96 ($465K), reported as a purchase (code P). Holdings up 86% to 10,820 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 23, 2026 |
| Dec 4, 2025 | Sale | Tarang Amin (CEO and Director) sold 1,522 shares at $79.83 ($122K). Holdings down 2% to 80,296 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 8, 2025 |
| Dec 4, 2025 | Sale | Scott Milsten (Chief People Officer) sold 906 shares at $79.83 ($72K). Holdings down 1% to 96,500 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 8, 2025 |
| Nov 24, 2025 | Sale | Lauren Cooks Levitan (Director) sold 3,760 shares at about $71.69 ($270K). Holdings down 25% to 11,550 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Oct 1, 2025 | Planned (10b5-1) Amended filing | Tarang Amin (CEO and Director) sold 116,315 shares at about $132.24 ($15.4M), marked as a 10b5-1 plan trade. Holdings down 42% to 160,040 shares. This amends a filing from Oct 3, 2025. | SEC filing Filed Nov 10, 2025 |
34 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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