FRPT insider buying and SEC filings, explained
Freshpet, Inc. · CIK 1611647
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$680K
Insiders who bought
7
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$33.2M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Sep 14, 2026 | Purchase (code P) | Walter N. George (Director) bought 1,000 shares at about $64.92 ($65K), reported as a purchase (code P). Holdings up 2% to 51,746 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 16, 2026 |
| Aug 26, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 39,664 shares directly and indirectly (by trust) at about $74.72 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down 10% to 350,744 shares. | SEC filing Filed Aug 28, 2026 |
| Aug 21–24, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 87,905 shares directly and indirectly (by trust) between Aug 21 and Aug 24 at about $74.88 ($6.6M), marked as a 10b5-1 plan trade. Direct holdings down 20% to 331,309 shares. | SEC filing Filed Aug 25, 2026 |
| Aug 19, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 44,078 shares directly and indirectly (by trust) at about $74.72 ($3.3M), marked as a 10b5-1 plan trade. Direct holdings down 12% to 288,493 shares. | SEC filing Filed Aug 21, 2026 |
| Aug 17, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 44,067 shares directly and indirectly (by trust) at about $72.83 ($3.2M), marked as a 10b5-1 plan trade. Direct holdings down 13% to 267,152 shares. | SEC filing Filed Aug 19, 2026 |
| Aug 14, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 44,069 shares directly and indirectly (by trust) at about $72.90 ($3.2M), marked as a 10b5-1 plan trade. Direct holdings down 14% to 245,805 shares. | SEC filing Filed Aug 18, 2026 |
| May 22, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 46,814 shares directly and indirectly (by trust) at about $51.04 ($2.4M), marked as a 10b5-1 plan trade. Direct holdings down 16% to 224,459 shares. | SEC filing Filed May 27, 2026 |
| May 20, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 47,582 shares directly and indirectly (by trust) at about $47.88 ($2.3M), marked as a 10b5-1 plan trade. Direct holdings down 17% to 204,585 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Purchase (code P) | Daryl G. Brewster (Director) bought 211 shares at $47.52 ($10K), reported as a purchase (code P). Holdings up <1% to 59,545 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Purchase (code P) | Craig D. Steeneck (Director) bought 2,000 shares at about $47.83 ($96K), reported as a purchase (code P). Holdings up 6% to 37,500 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 22, 2026 |
| May 18, 2026 | Purchase (code P) | Timothy R. Mclevish (Director) bought 3,000 shares at about $48.67 ($146K), reported as a purchase (code P). Holdings up 8% to 39,879 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 20, 2026 |
| May 18, 2026 | Purchase (code P) | David Biegger (Director) bought 1,000 shares at about $49.14 ($49K), reported as a purchase (code P). Holdings up 13% to 8,488 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 20, 2026 |
| May 18, 2026 | Purchase (code P) | Jacki Sue Kelley (Director) bought 1,000 shares at $48.05 ($48K), reported as a purchase (code P). Holdings up 7% to 14,496 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 20, 2026 |
| May 15–18, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 94,364 shares directly and indirectly (by trust) between May 15 and May 18 at about $49.15 ($4.6M), marked as a 10b5-1 plan trade. Direct holdings down 32% to 185,123 shares. | SEC filing Filed May 19, 2026 |
| May 13, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 46,818 shares directly and indirectly (by trust) at about $48.98 ($2.3M), marked as a 10b5-1 plan trade. Direct holdings down 23% to 145,770 shares. | SEC filing Filed May 15, 2026 |
| May 11, 2026 | Planned (10b5-1) | William B. Cyr (CEO and Director) sold 46,502 shares directly and indirectly (by trust) at about $50.72 ($2.4M), marked as a 10b5-1 plan trade. Direct holdings down 25% to 125,898 shares. | SEC filing Filed May 13, 2026 |
| May 8, 2026 | Purchase (code P) | Walter N. George (Director) bought 2,000 shares at $54.67 ($109K), reported as a purchase (code P). Holdings up 4% to 50,746 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 11, 2026 |
| Feb 25, 2026 | Purchase (code P) | Walter N. George (Director) bought 630 shares at about $79.04 ($50K), reported as a purchase (code P). Holdings up 1% to 47,157 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 26, 2026 |
| Feb 24, 2025 | Purchase (code P) | Lauri Kien Kotcher (Director) bought 1,000 shares at $107.30 ($107K), reported as a purchase (code P). Holdings up 40% to 3,478 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jan 6, 2026 |
48 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
6 insiders bought in 30 days
$458K in purchases since May 8, 2026 · Purchases traded May 8, 2026 to May 20, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Walter N. George (Director) | $109K | May 8, 2026 | SEC filing |
| Jacki Sue Kelley (Director) | $48K | May 18, 2026 | SEC filing |
| David Biegger (Director) | $49K | May 18, 2026 | SEC filing |
| Timothy R. Mclevish (Director) | $146K | May 18, 2026 | SEC filing |
| Craig D. Steeneck (Director) | $96K | May 20, 2026 | SEC filing |
| Daryl G. Brewster (Director) | $10K | May 20, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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