GAP insider buying and SEC filings, explained
Gap Inc. · CIK 39911
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$66.5M
Planned sales (10b5-1)
$17.8M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 5–6, 2026 | Sale | William Sydney Fisher (Director and 10% owner) sold 933,656 shares between Oct 5 and Oct 6 at about $23.64 ($22.1M). Holdings down 6% to 15,903,198 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 7, 2026, 4:51 PM ET |
| Oct 6, 2026 | Planned (10b5-1) | Julie Gruber (Chief Legal&Compliance Officer) sold 27,538 shares at about $23.56 ($649K), marked as a 10b5-1 plan trade. Holdings down 47% to 30,876 shares. | SEC filing Filed Oct 7, 2026, 4:40 PM ET |
| Sep 30, 2026 | Sale | William Sydney Fisher (Director and 10% owner) sold 66,344 shares at about $23.06 ($1.5M). Holdings down <1% to 16,336,854 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 1, 2026, 5:40 PM ET |
| Apr 17, 2026 | Planned (10b5-1) | Julie Gruber (Chief Legal&Compliance Officer) sold 5,302 shares at $27.00 ($143K), marked as a 10b5-1 plan trade. Holdings down 8% to 58,414 shares. | SEC filing Filed Apr 20, 2026 |
| Apr 10, 2026 | Sale | Eric Kayen Chan (Chief Business & Strat Officer) sold 13,377 shares at about $26.19 ($350K). Holdings down 38% to 21,967 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 13, 2026 |
| Apr 8, 2026 | Sale | John J. Fisher (10% owner) sold 300,000 shares indirectly (by trust) at about $25.40 ($7.6M). Holdings by trust down 40% to 446,781 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 10, 2026 |
| Apr 6, 2026 | Sale | Amanda J Thompson (Chief People Officer) sold 25,000 shares at about $25.14 ($629K). Holdings down 22% to 86,228 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 7, 2026 |
| Mar 23, 2026 | Planned (10b5-1) | Sarah Gilligan (Chief Sup Chn & Transform Ofcr) sold 69,912 shares at $25.00 ($1.7M), marked as a 10b5-1 plan trade. Holdings down 100% to 0 shares. | SEC filing Filed Mar 24, 2026 |
| Mar 20, 2026 | Planned (10b5-1) | Horacio Barbeito (CEO) sold 113,684 shares at about $24.01 ($2.7M), marked as a 10b5-1 plan trade. Holdings down 50% to 115,024 shares. | SEC filing Filed Mar 23, 2026 |
| Mar 18–19, 2026 | Planned (10b5-1) Amended filing | Katrina O'Connell (CFO) sold 19,989 shares between Mar 18 and Mar 19 at about $24.01 ($480K), marked as a 10b5-1 plan trade. Holdings down 63% to 11,503 shares. This amends a filing from Mar 19. | SEC filing Filed Mar 23, 2026 |
| Mar 18–19, 2026 | Planned (10b5-1) Amended filing | Mark Breitbard (CEO) sold 20,385 shares between Mar 18 and Mar 19 at about $24.01 ($489K), marked as a 10b5-1 plan trade. Holdings down 13% to 135,884 shares. This amends a filing from Mar 19. | SEC filing Filed Mar 23, 2026 |
| Mar 17, 2026 | Planned (10b5-1) | Katrina O'Connell (CFO) sold 153,413 shares at about $23.84 ($3.7M), marked as a 10b5-1 plan trade. Holdings down 93% to 11,503 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 17, 2026 | Planned (10b5-1) | Julie Gruber (Chief Legal&Compliance Officer) sold 74,217 shares at about $23.85 ($1.8M), marked as a 10b5-1 plan trade. Holdings down 58% to 53,970 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 17, 2026 | Planned (10b5-1) | Mark Breitbard (CEO) sold 119,155 shares at about $23.80 ($2.8M), marked as a 10b5-1 plan trade. Holdings down 47% to 135,884 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Katrina O'Connell (CFO) sold 16,036 shares at about $23.74 ($381K), marked as a 10b5-1 plan trade. Holdings down 68% to 7,718 shares. | SEC filing Filed Mar 16, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Mark Breitbard (CEO) sold 16,030 shares at about $23.74 ($381K), marked as a 10b5-1 plan trade. Holdings down 11% to 131,703 shares. | SEC filing Filed Mar 16, 2026 |
| Dec 17, 2025 | Planned (10b5-1) | Julie Gruber (Chief Legal&Compliance Officer) sold 30,000 shares at $28.00 ($840K), marked as a 10b5-1 plan trade. Holdings down 45% to 37,395 shares. | SEC filing Filed Dec 18, 2025 |
| Dec 11–12, 2025 | Sale | William Sydney Fisher (Director and 10% owner) sold 100,000 shares indirectly (by trust) between Dec 11, 2025 and Dec 12, 2025 at about $26.82 ($2.7M). Holdings by trust down 4% to 2,753,453 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 15, 2025 |
| Dec 11, 2025 | Sale | John J. Fisher (10% owner) sold 3,971 shares indirectly (by trust) at about $27.04 ($107K). Holdings by trust down 1% to 746,781 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 15, 2025 |
| Dec 3, 2025 | Sale | William Sydney Fisher (Director and 10% owner) sold 400,000 shares indirectly (by trust) at about $27.02 ($10.8M). Holdings by trust down 12% to 2,853,453 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 5, 2025 |
| Dec 1, 2025 | Sale | Robert J. Fisher (Director and 10% owner) sold 500,000 shares indirectly (by trust) at about $27.45 ($13.7M). Holdings by trust down 18% to 2,329,502 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 3, 2025 |
| Nov 26, 2025 | Sale | John J. Fisher (10% owner) sold 250,000 shares indirectly (by trust) at about $27.75 ($6.9M). Holdings by trust down 25% to 750,752 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 1, 2025 |
| Nov 25, 2025 | Sale | Elisabeth B Donohue (Director) sold 3,000 shares at $27.11 ($81K). Holdings down 75% to 1,000 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Nov 25, 2025 | Planned (10b5-1) | Julie Gruber (Chief Legal&Compliance Officer) sold 62,073 shares at $27.00 ($1.7M), marked as a 10b5-1 plan trade. Holdings down 62% to 37,395 shares. | SEC filing Filed Nov 26, 2025 |
69 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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