GOOGL insider buying and SEC filings, explained
Alphabet Inc. · CIK 1652044
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq, Nasdaq, Nasdaq, Nasdaq
- Industry (SIC)
- Services-Computer Programming, Data Processing, Etc.
- State of incorporation
- DE
- Fiscal year end
- Dec 31
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$132.2M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 29, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 82 shares at $284.00 ($23K), marked as a 10b5-1 plan trade. Holdings down <1% to 19,157 shares. | SEC filing Filed Oct 30, 2026, 7:07 PM ET |
| Sep 30, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 83 shares at $340.45 ($28K), marked as a 10b5-1 plan trade. Holdings down <1% to 19,076 shares. | SEC filing Filed Oct 2, 2026, 6:05 PM ET |
| Aug 28, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 82 shares at $337.71 ($28K), marked as a 10b5-1 plan trade. Holdings down <1% to 18,995 shares. | SEC filing Filed Aug 31, 2026 |
| Jul 30, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 82 shares at $333.39 ($27K), marked as a 10b5-1 plan trade. Holdings down <1% to 18,914 shares. | SEC filing Filed Jul 30, 2026 |
| Jul 29, 2026 | Planned (10b5-1) | Marsida Saraci (VP, Chief Accounting Officer) sold 449 shares at about $333.20 ($150K), marked as a 10b5-1 plan trade. Holdings down 2% to 27,386 shares. | SEC filing Filed Jul 29, 2026 |
| Jun 29, 2026 | Planned (10b5-1) | John Kent Walker (President / COO) sold 8,998 shares indirectly (by trust) at about $349.29 ($3.1M), marked as a 10b5-1 plan trade. Holdings by trust down 11% to 75,290 shares. | SEC filing Filed Jul 1, 2026 |
| Jun 30, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 112 shares at $351.28 ($39K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,833 shares. | SEC filing Filed Jun 30, 2026 |
| Jun 26, 2026 | Planned (10b5-1) | Marsida Saraci (VP, Chief Accounting Officer) sold 449 shares at about $341.72 ($153K), marked as a 10b5-1 plan trade. Holdings down 2% to 27,348 shares. | SEC filing Filed Jun 29, 2026 |
| Jun 15, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 1,050 shares indirectly (by trust) at about $368.63 ($387K), marked as a 10b5-1 plan trade. Holdings by trust down 41% to 1,481 shares. | SEC filing Filed Jun 18, 2026 |
| May 29, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $381.00 ($39K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,721 shares. | SEC filing Filed Jun 1, 2026 |
| May 15, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 1,050 shares indirectly (by trust) at about $393.26 ($413K), marked as a 10b5-1 plan trade. Holdings by trust down 29% to 2,531 shares. | SEC filing Filed May 19, 2026 |
| Apr 30, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $371.00 ($38K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,621 shares. | SEC filing Filed May 1, 2026 |
| Apr 15, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 1,050 shares indirectly (by trust) at about $331.65 ($348K), marked as a 10b5-1 plan trade. Holdings by trust down 23% to 3,581 shares. | SEC filing Filed Apr 17, 2026 |
| Apr 1, 2026 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 617 shares at $289.63 ($179K), marked as a 10b5-1 plan trade. Holdings down 6% to 10,093 shares. | SEC filing Filed Apr 3, 2026 |
| Mar 30, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $275.19 ($28K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,316 shares. | SEC filing Filed Mar 31, 2026 |
| Mar 27, 2026 | Planned (10b5-1) | John Kent Walker (President / COO) sold 8,993 shares indirectly (by trust) at about $275.89 ($2.5M), marked as a 10b5-1 plan trade. Holdings by trust down 15% to 51,808 shares. | SEC filing Filed Mar 31, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 1,050 shares indirectly (by trust) at about $303.41 ($319K), marked as a 10b5-1 plan trade. Holdings by trust down 18% to 4,631 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 18, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $307.89 ($10.0M), marked as a 10b5-1 plan trade. Holdings down 2% to 1,642,060 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 4, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $303.38 ($9.9M), marked as a 10b5-1 plan trade. Holdings down 2% to 1,674,560 shares. | SEC filing Filed Mar 6, 2026 |
| Mar 3, 2026 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 955 shares at about $298.00 ($285K), marked as a 10b5-1 plan trade. Holdings down 9% to 9,918 shares. | SEC filing Filed Mar 4, 2026 |
| Mar 2, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 112 shares at $302.99 ($34K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,418 shares. | SEC filing Filed Mar 4, 2026 |
| Feb 18, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $303.92 ($9.9M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,818,524 shares. | SEC filing Filed Feb 20, 2026 |
| Feb 17, 2026 | Planned (10b5-1) | John Kent Walker (President / COO) sold 47,574 shares indirectly (by trust) at about $301.45 ($14.3M), marked as a 10b5-1 plan trade. Holdings by trust down 78% to 13,227 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 13, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 600 shares indirectly (by trust) at about $306.73 ($184K), marked as a 10b5-1 plan trade. Holdings by trust down 3% to 20,624 shares. | SEC filing Filed Feb 17, 2026 |
| Feb 4, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $335.18 ($10.9M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,179,372 shares. | SEC filing Filed Feb 6, 2026 |
| Feb 2, 2026 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 933 shares at about $336.55 ($314K), marked as a 10b5-1 plan trade. Holdings down 9% to 9,916 shares. | SEC filing Filed Feb 3, 2026 |
| Jan 29, 2026 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $340.00 ($35K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,307 shares. | SEC filing Filed Jan 30, 2026 |
| Jan 21, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $327.30 ($10.6M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,211,872 shares. | SEC filing Filed Jan 23, 2026 |
| Jan 13, 2026 | Planned (10b5-1) | John L. Hennessy (Director) sold 600 shares indirectly (by trust) at about $337.52 ($203K), marked as a 10b5-1 plan trade. Holdings by trust down 3% to 21,224 shares. | SEC filing Filed Jan 15, 2026 |
| Jan 7, 2026 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $321.21 ($10.4M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,244,372 shares. | SEC filing Filed Jan 8, 2026 |
| Dec 31, 2025 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $313.45 ($32K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,205 shares. | SEC filing Filed Dec 31, 2025 |
| Dec 30, 2025 | Planned (10b5-1) | John Kent Walker (President / COO) sold 17,829 shares indirectly (by trust) at about $314.89 ($5.6M), marked as a 10b5-1 plan trade. Holdings by trust down 29% to 42,972 shares. | SEC filing Filed Dec 30, 2025 |
| Dec 15, 2025 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $299.80 ($9.7M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,239,619 shares. | SEC filing Filed Dec 17, 2025 |
| Dec 15, 2025 | Planned (10b5-1) | John L. Hennessy (Director) sold 600 shares indirectly (by trust) at about $308.19 ($185K), marked as a 10b5-1 plan trade. Holdings by trust down 13% to 3,916 shares. | SEC filing Filed Dec 17, 2025 |
| Dec 15, 2025 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 2,778 shares at $312.30 ($868K), marked as a 10b5-1 plan trade. Holdings down 24% to 8,962 shares. | SEC filing Filed Dec 17, 2025 |
| Dec 3, 2025 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $319.50 ($10.4M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,272,119 shares. | SEC filing Filed Dec 5, 2025 |
| Dec 2, 2025 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 954 shares at about $317.00 ($302K), marked as a 10b5-1 plan trade. Holdings down 8% to 11,740 shares. | SEC filing Filed Dec 2, 2025 |
| Dec 1, 2025 | Planned (10b5-1) | Frances Arnold (Director) sold 102 shares at $317.66 ($32K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,104 shares. | SEC filing Filed Dec 2, 2025 |
| Nov 19, 2025 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $296.64 ($9.6M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,304,619 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 2,778 shares at about $288.26 ($801K), marked as a 10b5-1 plan trade. Holdings down 19% to 11,739 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 13, 2025 | Planned (10b5-1) | John L. Hennessy (Director) sold 600 shares indirectly (by trust) at about $280.06 ($168K), marked as a 10b5-1 plan trade. Holdings by trust down 12% to 4,516 shares. | SEC filing Filed Nov 17, 2025 |
| Nov 5, 2025 | Planned (10b5-1) | Sundar Pichai (CEO and Director) sold 32,500 shares at about $283.48 ($9.2M), marked as a 10b5-1 plan trade. Holdings down 1% to 2,337,119 shares. | SEC filing Filed Nov 7, 2025 |
| Nov 3, 2025 | Planned (10b5-1) | Amie Thuener O'Toole (VP, Chief Accounting Officer) sold 954 shares at about $282.33 ($269K), marked as a 10b5-1 plan trade. Holdings down 6% to 14,517 shares. | SEC filing Filed Nov 4, 2025 |
| Oct 30, 2025 | Planned (10b5-1) | Frances Arnold (Director) sold 112 shares at $291.80 ($33K), marked as a 10b5-1 plan trade. Holdings down 1% to 18,004 shares. | SEC filing Filed Nov 3, 2025 |
141 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Oct 28, 2026, 4:01 PM ET 8-K | Earnings released (Item 2.02) | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
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