HNST insider buying and SEC filings, explained
Honest Company, Inc. · CIK 1530979
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$1.2M
Planned sales (10b5-1)
$2.6M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 8, 2026 | Sale | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 25,000 shares at about $4.90 ($123K). Holdings down 6% to 404,394 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 9, 2026, 4:42 PM ET |
| Sep 14, 2026 | Planned (10b5-1) | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 25,000 shares at about $5.48 ($137K), marked as a 10b5-1 plan trade. Holdings down 6% to 429,394 shares. | SEC filing Filed Sep 15, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 6,403 shares at $4.99 ($32K), marked as a 10b5-1 plan trade. Holdings down 1% to 454,394 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Brendan Sheehey (General Counsel) sold 9,664 shares at $4.99 ($48K), marked as a 10b5-1 plan trade. Holdings down 1% to 706,224 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Jonathan Mayle (SVP, Customer Sales) sold 6,161 shares at $4.99 ($31K), marked as a 10b5-1 plan trade. Holdings down 2% to 363,994 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20–21, 2026 | Planned (10b5-1) | Kunssberg Etienne von (SVP, Supply Chain) sold 7,195 shares between Aug 20 and Aug 21 at about $5.00 ($36K), marked as a 10b5-1 plan trade. Holdings down 2% to 383,517 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Carla Vernon (CEO and Director) sold 117,893 shares at $4.99 ($588K), marked as a 10b5-1 plan trade. Holdings down 3% to 3,828,558 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Curtiss James Bruce III (Chief Fin. & Operating Officer) sold 3,129 shares at $4.99 ($16K), marked as a 10b5-1 plan trade. Holdings down 1% to 582,986 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Dorria L. Ball (Chief People Officer) sold 6,812 shares at $4.99 ($34K), marked as a 10b5-1 plan trade. Holdings down 2% to 418,584 shares. | SEC filing Filed Aug 24, 2026 |
| Aug 10–11, 2026 | Sale | Andrea Turner (Director) sold 64,295 shares between Aug 10 and Aug 11 at about $5.26 ($338K). Holdings down 20% to 252,405 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 11, 2026 |
| Aug 10, 2026 | Sale | Jonathan Mayle (SVP, Customer Sales) sold 79,000 shares at about $5.22 ($412K). Holdings down 18% to 370,155 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 11, 2026 |
| May 22, 2026 | Sale | Kunssberg Etienne von (SVP, Supply Chain) sold 4,544 shares at $3.34 ($15K). Holdings down 2% to 284,913 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Sale | Kunssberg Etienne von (SVP, Supply Chain) sold 2,651 shares at about $3.14 ($8K). Holdings down 1% to 289,457 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Carla Vernon (CEO and Director) sold 119,389 shares at about $3.14 ($375K), marked as a 10b5-1 plan trade. Holdings down 3% to 3,946,451 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Stephen Winchell (Chief Innovation Officer) sold 12,886 shares at about $3.14 ($40K), marked as a 10b5-1 plan trade. Holdings down 3% to 483,293 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 6,673 shares at about $3.14 ($21K), marked as a 10b5-1 plan trade. Holdings down 1% to 460,797 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Brendan Sheehey (General Counsel) sold 9,784 shares at about $3.14 ($31K), marked as a 10b5-1 plan trade. Holdings down 1% to 715,888 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Jonathan Mayle (SVP, Customer Sales) sold 6,236 shares at about $3.14 ($20K), marked as a 10b5-1 plan trade. Holdings down 1% to 449,155 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Curtiss James Bruce III (CFO) sold 12,669 shares at about $3.14 ($40K), marked as a 10b5-1 plan trade. Holdings down 2% to 526,157 shares. | SEC filing Filed May 22, 2026 |
| May 20, 2026 | Planned (10b5-1) | Dorria L. Ball (Chief People Officer) sold 6,899 shares at about $3.14 ($22K), marked as a 10b5-1 plan trade. Holdings down 2% to 425,396 shares. | SEC filing Filed May 22, 2026 |
| Mar 5, 2026 | Planned (10b5-1) Amended filing | Carla Vernon (CEO and Director) sold 129,041 shares at about $2.85 ($368K), marked as a 10b5-1 plan trade. Holdings down 3% to 4,065,840 shares. This amends a filing from Mar 9. | SEC filing Filed May 21, 2026 |
| Mar 9, 2026 | Sale | Kunssberg Etienne von (SVP, Supply Chain) sold 16,602 shares at $2.75 ($46K). Holdings down 5% to 292,108 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 10, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Dorria L. Ball (Chief People Officer) sold 15,099 shares at about $2.85 ($43K), marked as a 10b5-1 plan trade. Holdings down 3% to 432,295 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Jonathan Mayle (SVP, Customer Sales) sold 12,725 shares at about $2.85 ($36K), marked as a 10b5-1 plan trade. Holdings down 3% to 455,391 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Brendan Sheehey (General Counsel) sold 22,556 shares at about $2.85 ($64K), marked as a 10b5-1 plan trade. Holdings down 3% to 725,672 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 14,866 shares at about $2.85 ($42K), marked as a 10b5-1 plan trade. Holdings down 3% to 467,470 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Kunssberg Etienne von (SVP, Supply Chain) sold 12,179 shares at about $2.85 ($35K), marked as a 10b5-1 plan trade. Holdings down 4% to 308,710 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Stephen Winchell (Chief Innovation Officer) sold 21,287 shares at about $2.85 ($61K), marked as a 10b5-1 plan trade. Holdings down 4% to 496,179 shares. | SEC filing Filed Mar 9, 2026 |
| Mar 3, 2026 | Sale | Stephen Winchell (Chief Innovation Officer) sold 73,685 shares at about $2.84 ($209K). Holdings down 12% to 517,466 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 4, 2026 |
| Nov 21, 2025 | Planned (10b5-1) | Katherine Barton (Chief Growth Officer) sold 5,049 shares at $2.53 ($13K), marked as a 10b5-1 plan trade. Holdings down 1% to 858,649 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Stephen Winchell (Chief Innovation Officer) sold 10,595 shares at $2.60 ($28K), marked as a 10b5-1 plan trade. Holdings down 3% to 399,662 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Carla Vernon (CEO and Director) sold 97,505 shares at $2.60 ($254K), marked as a 10b5-1 plan trade. Holdings down 3% to 2,901,488 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Thomas Sternweis (SVP, Enterprise Dev. & Strat.) sold 5,071 shares at $2.60 ($13K), marked as a 10b5-1 plan trade. Holdings down 2% to 285,808 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Brendan Sheehey (General Counsel) sold 11,849 shares at $2.60 ($31K), marked as a 10b5-1 plan trade. Holdings down 2% to 556,739 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Jonathan Mayle (SVP, Customer Sales) sold 4,722 shares at $2.60 ($12K), marked as a 10b5-1 plan trade. Holdings down 2% to 293,424 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Katherine Barton (Chief Growth Officer) sold 28,896 shares at $2.60 ($75K), marked as a 10b5-1 plan trade. Holdings down 3% to 863,698 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Dorria L. Ball (Chief People Officer) sold 4,767 shares at $2.60 ($12K), marked as a 10b5-1 plan trade. Holdings down 2% to 262,624 shares. | SEC filing Filed Nov 21, 2025 |
25 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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