HUBS insider buying and SEC filings, explained
Hubspot Inc. · CIK 1404655
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$2.8M
Insiders who bought
4
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$27.2M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 20, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares indirectly at $239.57 ($2.0M), marked as a 10b5-1 plan trade. Indirect holdings down 13% to 59,500 shares. | SEC filing Filed Oct 21, 2026, 4:13 PM ET |
| Sep 15, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares indirectly at $245.64 ($2.1M), marked as a 10b5-1 plan trade. Indirect holdings down 11% to 68,000 shares. | SEC filing Filed Sep 17, 2026 |
| Aug 18, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares indirectly at $219.50 ($1.9M), marked as a 10b5-1 plan trade. Indirect holdings down 10% to 76,500 shares. | SEC filing Filed Aug 20, 2026 |
| Aug 10, 2026 | Purchase (code P) | Gerald Dischler (Director) bought 925 shares at $215.93 ($200K), reported as a purchase (code P). Holdings up 91% to 1,940 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 10, 2026 |
| Aug 4, 2026 | Planned (10b5-1) | Erika Ashley Fisher (Chief Legal Officer) sold 702 shares at $235.22 ($165K), marked as a 10b5-1 plan trade. Holdings down 5% to 14,581 shares. | SEC filing Filed Aug 6, 2026 |
| Jul 21, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares indirectly at $221.09 ($1.9M), marked as a 10b5-1 plan trade. Indirect holdings down 9% to 85,000 shares. | SEC filing Filed Jul 22, 2026 |
| Jun 16, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares indirectly at $184.42 ($1.6M), marked as a 10b5-1 plan trade. Indirect holdings down 8% to 93,500 shares. | SEC filing Filed Jun 18, 2026 |
| May 19, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares at $220.00 ($1.9M), marked as a 10b5-1 plan trade. Holdings down 2% to 353,500 shares. | SEC filing Filed May 21, 2026 |
| May 12, 2026 | Purchase (code P) | Dharmesh Shah (Chief Technology Officer and Director) bought 10,000 shares at about $181.37 ($1.8M), reported as a purchase (code P). Holdings up 1% to 1,295,400 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 12, 2026 |
| May 12, 2026 | Purchase (code P) | Yamini Rangan (CEO and Director) bought 2,750 shares at $189.84 ($522K), reported as a purchase (code P). Holdings up 3% to 102,982 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 12, 2026 |
| May 11, 2026 | Purchase (code P) | Lorrie M. Norrington (Director) bought 1,313 shares at about $190.42 ($250K), reported as a purchase (code P). Holdings up 86% to 2,838 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 12, 2026 |
| May 4, 2026 | Planned (10b5-1) | Erika Ashley Fisher (Chief Legal Officer) sold 915 shares at $236.66 ($217K), marked as a 10b5-1 plan trade. Holdings down 5% to 16,270 shares. | SEC filing Filed May 5, 2026 |
| Apr 21, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,292 shares at $230.72 ($1.9M), marked as a 10b5-1 plan trade. Holdings down 2% to 362,000 shares. | SEC filing Filed Apr 23, 2026 |
| Mar 17, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares at $262.75 ($2.2M), marked as a 10b5-1 plan trade. Holdings down 2% to 370,558 shares. | SEC filing Filed Mar 19, 2026 |
| Feb 17, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,261 shares at $253.00 ($2.1M), marked as a 10b5-1 plan trade. Holdings down 2% to 481,168 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 3–4, 2026 | Planned (10b5-1) | Erika Ashley Fisher (Chief Legal Officer) sold 1,430 shares between Feb 3 and Feb 4 at about $243.72 ($349K), marked as a 10b5-1 plan trade. Holdings down 12% to 10,119 shares. | SEC filing Filed Feb 5, 2026 |
| Jan 20, 2026 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares at $303.38 ($2.6M), marked as a 10b5-1 plan trade. Holdings down 2% to 487,344 shares. | SEC filing Filed Jan 22, 2026 |
| Dec 16, 2025 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares at $366.99 ($3.1M), marked as a 10b5-1 plan trade. Holdings down 2% to 496,308 shares. | SEC filing Filed Dec 18, 2025 |
| Nov 18, 2025 | Planned (10b5-1) | Brian Halligan (Director) sold 8,500 shares at $368.11 ($3.1M), marked as a 10b5-1 plan trade. Holdings down 2% to 504,966 shares. | SEC filing Filed Nov 20, 2025 |
| Nov 3, 2025 | Planned (10b5-1) | Brian Halligan (Director) sold 235 shares at $493.30 ($116K), marked as a 10b5-1 plan trade. Holdings down <1% to 513,466 shares. | SEC filing Filed Nov 5, 2025 |
56 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
3 insiders bought in 30 days
$2.6M in purchases since May 11, 2026 · Purchases traded May 11, 2026 to May 12, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Lorrie M. Norrington (Director) | $250K | May 11, 2026 | SEC filing |
| Yamini Rangan (CEO) | $522K | May 12, 2026 | SEC filing |
| Dharmesh Shah (Chief Technology Officer) | $1.8M | May 12, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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