LOVE insider buying and SEC filings, explained
Lovesac Co · CIK 1701758
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$515K
Insiders who bought
3
Sold (not marked 10b5-1)
$92K
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Jul 17, 2026 | Sale | Vineet Mehra (Director) sold 5,000 shares at $18.38 ($92K). Holdings down 22% to 17,992 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jul 17, 2026 |
| Jun 22, 2026 | Purchase (code P) | Shawn David Nelson (CEO and Director) bought 1,830 shares at $13.64 ($25K), reported as a purchase (code P). Holdings up 1% to 205,644 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 23, 2026 |
| Jun 22, 2026 | Purchase (code P) | Mary Fox (President / COO) bought 1,720 shares at about $14.41 ($25K), reported as a purchase (code P). Holdings up 2% to 71,674 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 22, 2026 |
| Jun 18, 2026 | Purchase (code P) | Andrew R. Heyer (Director) bought 30,000 shares at about $14.68 ($440K), reported as a purchase (code P). Holdings up 11% to 293,259 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 22, 2026 |
| Apr 16, 2026 | Purchase (code P) | Shawn David Nelson (CEO and Director) bought 1,477 shares at $16.95 ($25K), reported as a purchase (code P). Holdings up 1% to 202,681 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 20, 2026 |
24 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
3 insiders bought in 30 days
$490K in purchases since Jun 18, 2026 · Purchases traded Jun 18, 2026 to Jun 22, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Andrew R. Heyer (Director) | $440K | Jun 18, 2026 | SEC filing |
| Mary Fox (President / COO) | $25K | Jun 22, 2026 | SEC filing |
| Shawn David Nelson (CEO) | $25K | Jun 22, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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