NOW insider buying and SEC filings, explained
ServiceNow, Inc. · CIK 1373715
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$3.6M
Planned sales (10b5-1)
$5.7M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Aug 31, 2026 | Sale | Paul Fipps (President / COO) sold 2,034 shares at about $147.87 ($301K). Holdings down 10% to 18,305 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 1, 2026 |
| Aug 28, 2026 | Planned (10b5-1) | Jacqueline P Canney (Chief People & AI Enblmt. Off.) sold 7,847 shares at $138.00 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 21% to 30,042 shares. | SEC filing Filed Sep 1, 2026 |
| Aug 27, 2026 | Sale | Paul Edward Chamberlain (Director) sold 2,700 shares at about $135.50 ($366K). Holdings down 6% to 43,990 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 31, 2026 |
| Aug 13, 2026 | Planned (10b5-1) | Paul Edward Chamberlain (Director) sold 1,500 shares at $125.60 ($188K), marked as a 10b5-1 plan trade. Holdings down 3% to 46,690 shares. | SEC filing Filed Aug 17, 2026 |
| May 28, 2026 | Sale | Teresa Briggs (Director) sold 1,595 shares at $108.70 ($173K). Holdings down 13% to 11,010 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 1, 2026 |
| May 18, 2026 | Planned (10b5-1) | Paul Fipps (President / COO) sold 1,048 shares at $98.51 ($103K), marked as a 10b5-1 plan trade. Holdings down 8% to 12,072 shares. | SEC filing Filed May 18, 2026 |
| May 14, 2026 | Planned (10b5-1) | Paul Edward Chamberlain (Director) sold 1,500 shares at $87.23 ($131K), marked as a 10b5-1 plan trade. Holdings down 3% to 44,930 shares. | SEC filing Filed May 18, 2026 |
| May 14, 2026 | Sale | Anita M Sands (Director) sold 16,445 shares at about $90.14 ($1.5M). Holdings down 35% to 30,090 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 18, 2026 |
| May 8, 2026 | Planned (10b5-1) | Paul Fipps (President / COO) sold 151 shares at $90.47 ($14K), marked as a 10b5-1 plan trade. Holdings down 2% to 8,144 shares. | SEC filing Filed May 12, 2026 |
| Apr 24, 2026 | Sale | Jacqueline P Canney (Chief People & AI Enblmt. Off.) sold 8,927 shares at $89.60 ($800K). Holdings down 23% to 29,531 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Apr 28, 2026 |
| Feb 27, 2026 | Purchase (code P) | William R McDermott (CEO and Director) bought 28,682 shares at about $104.60 ($3.0M), reported as a purchase (code P). Holdings up 22% to 158,234 shares. | SEC filing Filed Mar 2, 2026 |
| Feb 23, 2026 | Planned (10b5-1) | Paul Fipps (President / COO) sold 3,696 shares at $101.77 ($376K), marked as a 10b5-1 plan trade. Holdings down 31% to 8,061 shares. | SEC filing Filed Feb 25, 2026 |
| Feb 18, 2026 | Planned (10b5-1) | Paul Fipps (President / COO) sold 9,641 shares at $105.93 ($1.0M), marked as a 10b5-1 plan trade. Holdings down 45% to 11,757 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 13, 2026 | Planned (10b5-1) | Kevin Thomas McBride (Principal Accounting Officer) sold 1,400 shares at $105.71 ($148K), marked as a 10b5-1 plan trade. Holdings down 5% to 26,314 shares. | SEC filing Filed Feb 13, 2026 |
| Feb 12, 2026 | Planned (10b5-1) | Paul Edward Chamberlain (Director) sold 1,500 shares at $101.17 ($152K), marked as a 10b5-1 plan trade. Holdings down 3% to 46,430 shares. | SEC filing Filed Feb 13, 2026 |
| Dec 5, 2025 | Planned (10b5-1) | Gina Mastantuono (CFO) sold 415 shares at $850.00 ($353K), marked as a 10b5-1 plan trade. Holdings down 3% to 12,228 shares. | SEC filing Filed Dec 9, 2025 |
| Nov 28, 2025 | Sale | Lawrence Jackson (Director) sold 265 shares at $810.22 ($215K). Holdings down 45% to 323 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 2, 2025 |
| Nov 28, 2025 | Planned (10b5-1) | Paul Edward Chamberlain (Director) sold 300 shares at $808.00 ($242K), marked as a 10b5-1 plan trade. Holdings down 3% to 9,586 shares. | SEC filing Filed Dec 2, 2025 |
| Nov 28, 2025 | Planned (10b5-1) | Gina Mastantuono (CFO) sold 417 shares at $808.00 ($337K), marked as a 10b5-1 plan trade. Holdings down 3% to 12,643 shares. | SEC filing Filed Dec 2, 2025 |
| Nov 18, 2025 | Planned (10b5-1) | Nicholas Tzitzon (Vice Chairman) sold 522 shares at $827.08 ($432K), marked as a 10b5-1 plan trade. Holdings down 15% to 3,000 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 18, 2025 | Sale | Paul Fipps (President / COO) sold 305 shares at $817.55 ($249K). Holdings down 36% to 541 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 19, 2025 |
| Nov 17–18, 2025 | Planned (10b5-1) | Jacqueline P Canney (Chief People & AI Enblmt. Off.) sold 239 shares between Nov 17, 2025 and Nov 18, 2025 at about $839.12 ($201K), marked as a 10b5-1 plan trade. Holdings down 7% to 3,027 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17–18, 2025 | Planned (10b5-1) | Russell S. Elmer (General Counsel) sold 191 shares between Nov 17, 2025 and Nov 18, 2025 at about $838.51 ($160K), marked as a 10b5-1 plan trade. Holdings down 4% to 4,332 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 14, 2025 | Planned (10b5-1) | Kevin Thomas McBride (Principal Accounting Officer) sold 280 shares at $842.48 ($236K), marked as a 10b5-1 plan trade. Holdings down 5% to 5,054 shares. | SEC filing Filed Nov 18, 2025 |
| Nov 13, 2025 | Planned (10b5-1) | Jacqueline P Canney (Chief People & AI Enblmt. Off.) sold 66 shares at $852.38 ($56K), marked as a 10b5-1 plan trade. Holdings down 2% to 3,027 shares. | SEC filing Filed Nov 14, 2025 |
| Nov 13, 2025 | Planned (10b5-1) | Russell S. Elmer (General Counsel) sold 62 shares at $852.38 ($53K), marked as a 10b5-1 plan trade. Holdings down 1% to 4,332 shares. | SEC filing Filed Nov 14, 2025 |
| Nov 10, 2025 | Planned (10b5-1) | Jacqueline P Canney (Chief People & AI Enblmt. Off.) sold 257 shares at $863.86 ($222K), marked as a 10b5-1 plan trade. Holdings down 8% to 3,027 shares. | SEC filing Filed Nov 12, 2025 |
| Nov 10, 2025 | Planned (10b5-1) | Russell S. Elmer (General Counsel) sold 191 shares at $863.86 ($165K), marked as a 10b5-1 plan trade. Holdings down 4% to 4,332 shares. | SEC filing Filed Nov 12, 2025 |
120 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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