PSQH insider buying and SEC filings, explained
PSQ Holdings, Inc. · CIK 1847064
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- NYSE, NYSE
- Industry (SIC)
- Services-Advertising
- State of incorporation
- DE
- Fiscal year end
- Dec 31
- Former names
- Colombier Acquisition Corp.
Insider activity in the last 12 months
Bought
$50K
Insiders who bought
3
Sold (not marked 10b5-1)
$106K
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 1, 2026 | Sale | Krista Wenzel (Chief Accounting Officer) sold 112 shares at $4.94 ($553). Holdings down 1% to 14,170 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Oct 5, 2026, 4:55 PM ET |
| Jun 8, 2026 | Purchase (code P) | Willie Langston (Director) bought 50,000 shares at about $0.5000 ($25K), reported as a purchase (code P). Holdings up 14% to 396,205 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 9, 2026 |
| May 13–15, 2026 | Sale | Michael Pena (CFO) sold 10,682 shares between May 13 and May 15 at about $0.6157 ($7K). Holdings down 43% to 14,317 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 15, 2026 |
| May 13–15, 2026 | Sale | Dusty Wunderlich (Chief Strategy Officer and Director) sold 40,768 shares between May 13 and May 15 at about $0.6157 ($25K). Holdings down 27% to 109,592 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 15, 2026 |
| May 13–15, 2026 | Sale | James Rinn (CFO and Director) sold 29,554 shares between May 13 and May 15 at about $0.6157 ($18K). Holdings down 19% to 129,864 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 15, 2026 |
| Nov 26, 2025 | Purchase (code P) | Michael Stephen Seifert (CEO and Director) bought 7,143 shares at $1.40 ($10K), reported as a purchase (code P). Holdings up 6% to 133,955 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 1, 2025 |
| Nov 13, 2025 | Sale | Michael Robert Hebert (Chief People Officer) sold 23,310 shares at about $1.55 ($36K). Holdings down 9% to 239,843 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 17, 2025 |
| Nov 14, 2025 | Purchase (code P) | Michael Robert Hebert (Chief People Officer) bought 9,400 shares at about $1.61 ($15K), reported as a purchase (code P). Holdings up 4% to 252,876 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 17, 2025 |
| Nov 13, 2025 | Sale | Michael Stephen Seifert (CEO and Director) sold 12,752 shares directly and indirectly (by spouse) at about $1.55 ($20K). Direct holdings down 6% to 126,812 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 17, 2025 |
19 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$25K in purchases since Nov 14, 2025 · Purchases traded Nov 14, 2025 to Nov 26, 2025 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Michael Robert Hebert (Chief People Officer) | $15K | Nov 14, 2025 | SEC filing |
| Michael Stephen Seifert (CEO) | $10K | Nov 26, 2025 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
Follow PSQH in the Insider Ledger app
Get the appA plain-English brief of insider purchases, 8-Ks and red flags at the companies you pick. No account needed.