RH insider buying and SEC filings, explained
RH · CIK 1528849
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$1.8M
Insiders who bought
1
Sold (not marked 10b5-1)
$23.1M
Planned sales (10b5-1)
$3.4M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Sep 22, 2026 | Sale | Mark S. Demilio (Director) sold 1,000 shares indirectly (by trust) at $132.00 ($132K). Holdings by trust down 4% to 25,680 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 24, 2026 |
| Jul 10, 2026 | Sale | Mark S. Demilio (Director) sold 2,445 shares indirectly (by trust) at about $168.44 ($412K). Holdings by trust down 9% to 25,680 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jul 13, 2026 |
| Jul 6–8, 2026 | Sale | Gary G. Friedman (CEO and Director) sold 125,000 shares between Jul 6 and Jul 8 at about $165.35 ($20.7M). Holdings down 4% to 3,226,337 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jul 8, 2026 |
| Jun 29, 2026 | Purchase (code P) | Carlos Alberini (Director) bought 11,388 shares indirectly (by trust) at about $160.90 ($1.8M), reported as a purchase (code P). Holdings by trust up 55% to 32,190 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jul 1, 2026 |
| Jun 16–18, 2026 | Sale | Mark S. Demilio (Director) sold 5,304 shares indirectly (by trust) between Jun 16 and Jun 18 at about $146.49 ($777K). Holdings by trust down 17% to 25,830 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 18, 2026 |
| Mar 31, 2026 | Planned (10b5-1) | Eri Chaya (President / COO and Director) sold 11,000 shares at about $137.92 ($1.5M), marked as a 10b5-1 plan trade. Holdings down 100% to 0 shares. | SEC filing Filed Apr 1, 2026 |
| Mar 24, 2026 | Planned (10b5-1) | Eri Chaya (President / COO and Director) sold 7,000 shares at about $129.42 ($906K), marked as a 10b5-1 plan trade. Holdings down 100% to 0 shares. | SEC filing Filed Mar 25, 2026 |
| Mar 17, 2026 | Planned (10b5-1) | Eri Chaya (President / COO and Director) sold 7,000 shares at about $135.34 ($947K), marked as a 10b5-1 plan trade. Holdings down 100% to 0 shares. | SEC filing Filed Mar 18, 2026 |
| Jan 13–14, 2026 | Sale | Mark S. Demilio (Director) sold 4,254 shares indirectly (by trust) between Jan 13 and Jan 14 at about $220.05 ($936K). Holdings by trust down 18% to 19,962 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jan 15, 2026 |
| Dec 30–31, 2025 | Sale | Mark S. Demilio (Director) sold 900 shares indirectly (by trust) between Dec 30, 2025 and Dec 31, 2025 at about $182.30 ($164K). Holdings by trust down 4% to 23,716 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jan 2, 2026 |
18 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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