ROKU insider buying and SEC filings, explained
Roku, Inc. · CIK 1428439
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Company profile
- Exchanges
- Nasdaq
- Industry (SIC)
- Cable & Other Pay Television Services
- State of incorporation
- DE
- Fiscal year end
- Dec 31
- Former names
- ROKU INC
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$157.3M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Nov 2, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 552 shares at $157.44 ($87K), marked as a 10b5-1 plan trade. Holdings down 7% to 7,016 shares. | SEC filing Filed Nov 3, 2026, 6:38 PM ET |
| Nov 2, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $156.17 ($312K), marked as a 10b5-1 plan trade. Holdings down 17% to 9,629 shares. | SEC filing Filed Nov 3, 2026, 6:15 PM ET |
| Oct 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $152.84 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 9% to 67,811 shares. | SEC filing Filed Oct 19, 2026, 4:58 PM ET |
| Oct 5, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,538 shares at about $151.63 ($3.1M), marked as a 10b5-1 plan trade. Holdings down 47% to 22,700 shares. | SEC filing Filed Oct 7, 2026, 5:14 PM ET |
| Oct 1, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 554 shares at $152.21 ($84K), marked as a 10b5-1 plan trade. Holdings down 7% to 7,568 shares. | SEC filing Filed Oct 5, 2026, 6:12 PM ET |
| Oct 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $151.09 ($302K), marked as a 10b5-1 plan trade. Holdings down 17% to 9,629 shares. | SEC filing Filed Oct 5, 2026, 6:10 PM ET |
| Sep 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $156.81 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 9% to 74,811 shares. | SEC filing Filed Sep 16, 2026 |
| Sep 4, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,538 shares at about $156.99 ($3.2M), marked as a 10b5-1 plan trade. Holdings down 47% to 22,700 shares. | SEC filing Filed Sep 9, 2026 |
| Sep 2, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 546 shares at $155.64 ($85K), marked as a 10b5-1 plan trade. Holdings down 6% to 8,122 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 2, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 7,067 shares at about $156.86 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 24% to 22,700 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 2, 2026 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 4,824 shares at $155.64 ($751K), marked as a 10b5-1 plan trade. Holdings down 11% to 40,168 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 2, 2026 | Planned (10b5-1) | Mustafa Ozgen (Pres, Devices, Prod, and Tech) sold 3,410 shares at $155.64 ($531K), marked as a 10b5-1 plan trade. Holdings down 12% to 25,569 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 2, 2026 | Planned (10b5-1) | Christopher T. Handman (SVP & General Counsel) sold 2,999 shares at $155.64 ($467K), marked as a 10b5-1 plan trade. Holdings down 25% to 8,997 shares. | SEC filing Filed Sep 3, 2026 |
| Sep 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $156.30 ($313K), marked as a 10b5-1 plan trade. Holdings down 17% to 9,629 shares. | SEC filing Filed Sep 3, 2026 |
| Aug 17, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $157.11 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 10% to 65,963 shares. | SEC filing Filed Aug 17, 2026 |
| Aug 6, 2026 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 10,719 shares at $150.00 ($1.6M), marked as a 10b5-1 plan trade. Holdings down 21% to 40,380 shares. | SEC filing Filed Aug 7, 2026 |
| Aug 4, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,538 shares at about $145.93 ($3.0M), marked as a 10b5-1 plan trade. Holdings down 57% to 15,200 shares. | SEC filing Filed Aug 5, 2026 |
| Aug 3, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 552 shares at $146.25 ($81K), marked as a 10b5-1 plan trade. Holdings down 8% to 6,619 shares. | SEC filing Filed Aug 5, 2026 |
| Aug 3, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $146.25 ($293K), marked as a 10b5-1 plan trade. Holdings down 17% to 9,629 shares. | SEC filing Filed Aug 5, 2026 |
| Jul 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $141.90 ($993K), marked as a 10b5-1 plan trade. Holdings down 9% to 72,963 shares. | SEC filing Filed Jul 16, 2026 |
| Jul 6, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,538 shares at about $142.51 ($2.9M), marked as a 10b5-1 plan trade. Holdings down 57% to 15,200 shares. | SEC filing Filed Jul 7, 2026 |
| Jul 1, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 554 shares at $138.88 ($77K), marked as a 10b5-1 plan trade. Holdings down 7% to 7,171 shares. | SEC filing Filed Jul 2, 2026 |
| Jul 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $140.65 ($281K), marked as a 10b5-1 plan trade. Holdings down 17% to 9,629 shares. | SEC filing Filed Jul 2, 2026 |
| Jun 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $143.87 ($1.0M), marked as a 10b5-1 plan trade. Holdings down 8% to 79,963 shares. | SEC filing Filed Jun 16, 2026 |
| Jun 12, 2026 | Planned (10b5-1) | Mustafa Ozgen (Pres, Devices, Prod, and Tech) sold 10,194 shares at $144.00 ($1.5M), marked as a 10b5-1 plan trade. Holdings down 35% to 19,185 shares. | SEC filing Filed Jun 12, 2026 |
| Jun 12, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 25,000 shares indirectly (by trust) at $130.00 ($3.3M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Jun 12, 2026 |
| Jun 10, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 18,000 shares indirectly (by trust) at about $118.55 ($2.1M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Jun 11, 2026 |
| Jun 4, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,537 shares at about $124.94 ($2.6M), marked as a 10b5-1 plan trade. Holdings down 57% to 15,200 shares. | SEC filing Filed Jun 8, 2026 |
| Jun 2, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 546 shares at $127.26 ($69K), marked as a 10b5-1 plan trade. Holdings down 7% to 7,725 shares. | SEC filing Filed Jun 3, 2026 |
| Jun 2, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 7,067 shares at $127.26 ($899K), marked as a 10b5-1 plan trade. Holdings down 32% to 15,200 shares. | SEC filing Filed Jun 3, 2026 |
| Jun 2, 2026 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 4,376 shares at $127.26 ($557K), marked as a 10b5-1 plan trade. Holdings down 8% to 51,099 shares. | SEC filing Filed Jun 3, 2026 |
| Jun 2, 2026 | Planned (10b5-1) | Christopher T. Handman (SVP & General Counsel) sold 2,999 shares at $127.26 ($382K), marked as a 10b5-1 plan trade. Holdings down 33% to 5,998 shares. | SEC filing Filed Jun 3, 2026 |
| Jun 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $129.09 ($258K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Jun 3, 2026 |
| May 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $122.56 ($858K), marked as a 10b5-1 plan trade. Holdings down 9% to 71,115 shares. | SEC filing Filed May 18, 2026 |
| May 11, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 75,000 shares indirectly (by trust) at about $128.79 ($9.7M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed May 13, 2026 |
| May 4, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 20,538 shares at about $124.23 ($2.6M), marked as a 10b5-1 plan trade. Holdings down 73% to 7,700 shares. | SEC filing Filed May 5, 2026 |
| May 1, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 725 shares at $125.52 ($91K), marked as a 10b5-1 plan trade. Holdings down 10% to 6,222 shares. | SEC filing Filed May 5, 2026 |
| May 1, 2026 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 9,593 shares at $125.52 ($1.2M), marked as a 10b5-1 plan trade. Holdings down 16% to 50,863 shares. | SEC filing Filed May 5, 2026 |
| May 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $122.11 ($244K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed May 5, 2026 |
| Apr 17, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 205,807 shares at $115.00 ($23.7M), marked as a 10b5-1 plan trade. Holdings down 96% to 7,700 shares. | SEC filing Filed Apr 21, 2026 |
| Apr 16, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 3,431 shares at $110.17 ($378K), marked as a 10b5-1 plan trade. Holdings down 31% to 7,700 shares. | SEC filing Filed Apr 16, 2026 |
| Apr 16, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 25,000 shares indirectly (by trust) at about $110.19 ($2.8M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Apr 16, 2026 |
| Apr 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 7,000 shares at $107.00 ($749K), marked as a 10b5-1 plan trade. Holdings down 8% to 78,115 shares. | SEC filing Filed Apr 16, 2026 |
| Apr 10, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 50,000 shares indirectly (by trust) at about $100.88 ($5.0M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Apr 14, 2026 |
| Apr 8, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 205,821 shares at $105.00 ($21.6M), marked as a 10b5-1 plan trade. Holdings down 95% to 11,131 shares. | SEC filing Filed Apr 10, 2026 |
| Apr 1, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 728 shares at $96.02 ($70K), marked as a 10b5-1 plan trade. Holdings down 9% to 6,947 shares. | SEC filing Filed Apr 3, 2026 |
| Apr 1, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $95.54 ($191K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Apr 3, 2026 |
| Mar 16, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 15,000 shares at about $94.23 ($1.4M), marked as a 10b5-1 plan trade. Holdings down 15% to 85,115 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 10, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 50,000 shares indirectly (by trust) at about $99.68 ($5.0M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Mar 12, 2026 |
| Mar 5, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 1,715 shares at $100.00 ($172K), marked as a 10b5-1 plan trade. Holdings down 13% to 11,131 shares. | SEC filing Filed Mar 6, 2026 |
| Mar 3, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 716 shares at $95.57 ($68K), marked as a 10b5-1 plan trade. Holdings down 9% to 7,675 shares. | SEC filing Filed Mar 4, 2026 |
| Mar 3, 2026 | Planned (10b5-1) | Charles Collier (President / COO) sold 1,715 shares at $95.57 ($164K), marked as a 10b5-1 plan trade. Holdings down 12% to 12,846 shares. | SEC filing Filed Mar 4, 2026 |
| Mar 3, 2026 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 3,250 shares at $95.57 ($311K), marked as a 10b5-1 plan trade. Holdings down 5% to 60,456 shares. | SEC filing Filed Mar 4, 2026 |
| Mar 3, 2026 | Planned (10b5-1) | Christopher T. Handman (SVP & General Counsel) sold 2,999 shares at $95.57 ($287K), marked as a 10b5-1 plan trade. Holdings down 50% to 2,999 shares. | SEC filing Filed Mar 4, 2026 |
| Mar 2, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $97.70 ($195K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Mar 4, 2026 |
| Feb 17, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 3,000 shares at about $88.88 ($267K), marked as a 10b5-1 plan trade. Holdings down 3% to 84,267 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 10, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 50,000 shares indirectly (by trust) at about $90.79 ($4.5M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Feb 12, 2026 |
| Feb 2, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $96.48 ($193K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Feb 4, 2026 |
| Jan 15, 2026 | Planned (10b5-1) | Dan Jedda (CFO) sold 3,000 shares at $107.56 ($323K), marked as a 10b5-1 plan trade. Holdings down 3% to 87,267 shares. | SEC filing Filed Jan 15, 2026 |
| Jan 12, 2026 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 75,000 shares indirectly (by trust) at about $109.61 ($8.2M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Jan 14, 2026 |
| Jan 2, 2026 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 729 shares at $109.04 ($79K), marked as a 10b5-1 plan trade. Holdings down 11% to 5,825 shares. | SEC filing Filed Jan 6, 2026 |
| Jan 2, 2026 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $108.98 ($218K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Jan 6, 2026 |
| Dec 15, 2025 | Planned (10b5-1) | Dan Jedda (CFO) sold 3,000 shares at $107.44 ($322K), marked as a 10b5-1 plan trade. Holdings down 3% to 90,267 shares. | SEC filing Filed Dec 15, 2025 |
| Dec 12, 2025 | Planned (10b5-1) | Gilbert Fuchsberg (President / COO) sold 3,250 shares at $108.78 ($354K), marked as a 10b5-1 plan trade. Holdings down 5% to 59,094 shares. | SEC filing Filed Dec 15, 2025 |
| Dec 10–11, 2025 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 75,000 shares indirectly (by trust) between Dec 10, 2025 and Dec 11, 2025 at about $106.44 ($8.0M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Dec 12, 2025 |
| Dec 1, 2025 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 731 shares at $95.64 ($70K), marked as a 10b5-1 plan trade. Holdings down 10% to 6,554 shares. | SEC filing Filed Dec 3, 2025 |
| Dec 1, 2025 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $96.18 ($192K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Dec 3, 2025 |
| Nov 18, 2025 | Planned (10b5-1) | Matthew C. Banks (VP, CAO) sold 719 shares at $95.09 ($68K), marked as a 10b5-1 plan trade. Holdings down 9% to 7,285 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 18, 2025 | Planned (10b5-1) | Charles Collier (President / COO) sold 14,361 shares at about $94.99 ($1.4M), marked as a 10b5-1 plan trade. Holdings down 99% to 200 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Dan Jedda (CFO) sold 3,000 shares at $99.09 ($297K), marked as a 10b5-1 plan trade. Holdings down 4% to 77,420 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 10, 2025 | Planned (10b5-1) | Anthony J. Wood (CEO and Director) sold 50,000 shares indirectly (by trust) at about $103.86 ($5.2M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Nov 12, 2025 |
| Nov 5, 2025 | Planned (10b5-1) | Neil D. Hunt (Director) sold 2,000 shares at about $106.61 ($213K), marked as a 10b5-1 plan trade. Holdings down 20% to 7,782 shares. | SEC filing Filed Nov 6, 2025 |
| Oct 31–Nov 4, 2025 | Planned (10b5-1) | Charles Collier (President / COO) sold 133,492 shares between Oct 31, 2025 and Nov 4, 2025 at about $113.81 ($15.2M), marked as a 10b5-1 plan trade. Holdings down 100% to 200 shares. | SEC filing Filed Nov 4, 2025 |
77 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
| Filed | Items | Tag | Source |
|---|---|---|---|
| Nov 2, 2026, 4:09 PM ET 8-K | Earnings released (Item 2.02) | SEC filing |
Red flags are objective triggers only: the item or form filed, never an opinion.
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