SFIX insider buying and SEC filings, explained
Stitch Fix, Inc. · CIK 1576942
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$6.6M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Aug 3, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $4.09 ($286K), marked as a 10b5-1 plan trade. Holdings down 7% to 951,994 shares. | SEC filing Filed Aug 5, 2026 |
| Jul 27, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $3.76 ($263K), marked as a 10b5-1 plan trade. Holdings down 7% to 971,994 shares. | SEC filing Filed Jul 29, 2026 |
| Jul 20, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $3.79 ($265K), marked as a 10b5-1 plan trade. Holdings down 7% to 991,994 shares. | SEC filing Filed Jul 21, 2026 |
| Jul 16, 2026 | Planned (10b5-1) | Casey O'Connor (Chief Legal Officer) sold 50,000 shares at about $3.93 ($197K), marked as a 10b5-1 plan trade. Holdings down 10% to 429,618 shares. | SEC filing Filed Jul 20, 2026 |
| Jul 13, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $3.62 ($253K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,011,994 shares. | SEC filing Filed Jul 14, 2026 |
| Jul 6, 2026 | Planned (10b5-1) | David Aufderhaar (CFO) sold 67,960 shares at about $3.79 ($258K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,102,369 shares. | SEC filing Filed Jul 8, 2026 |
| Jul 6, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $3.79 ($265K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,031,994 shares. | SEC filing Filed Jul 8, 2026 |
| Jun 29, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,011 shares at about $4.42 ($309K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,051,994 shares. | SEC filing Filed Jul 1, 2026 |
| Jun 24, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 100,000 shares at about $4.51 ($451K), marked as a 10b5-1 plan trade. Holdings down 9% to 1,071,994 shares. | SEC filing Filed Jun 26, 2026 |
| Jun 22, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $4.03 ($282K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,071,994 shares. | SEC filing Filed Jun 24, 2026 |
| Jun 16, 2026 | Planned (10b5-1) | Anthony Bacos (Chief Prod/Technology Officer) sold 70,000 shares at about $4.15 ($290K), marked as a 10b5-1 plan trade. Holdings down 6% to 1,085,109 shares. | SEC filing Filed Jun 18, 2026 |
| Apr 10, 2026 | Planned (10b5-1) | Casey O'Connor (Chief Legal Officer) sold 60,000 shares at about $3.08 ($185K), marked as a 10b5-1 plan trade. Holdings down 11% to 480,334 shares. | SEC filing Filed Apr 13, 2026 |
| Apr 7, 2026 | Planned (10b5-1) | David Aufderhaar (CFO) sold 65,709 shares at about $3.09 ($203K), marked as a 10b5-1 plan trade. Holdings down 5% to 1,178,037 shares. | SEC filing Filed Apr 8, 2026 |
| Feb 2, 2026 | Planned (10b5-1) | Katrina Lake (Director) sold 8,835 shares indirectly (by trust) at about $5.01 ($44K), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Feb 4, 2026 |
| Jan 27, 2026 | Planned (10b5-1) | Casey O'Connor (Chief Legal Officer) sold 19,347 shares at $5.68 ($110K), marked as a 10b5-1 plan trade. Holdings down 3% to 542,071 shares. | SEC filing Filed Jan 29, 2026 |
| Jan 20–22, 2026 | Planned (10b5-1) | Casey O'Connor (Chief Legal Officer) sold 138,752 shares between Jan 20 and Jan 22 at about $5.23 ($726K), marked as a 10b5-1 plan trade. Holdings down 20% to 542,071 shares. | SEC filing Filed Jan 22, 2026 |
| Jan 20, 2026 | Planned (10b5-1) | David Aufderhaar (CFO) sold 24,114 shares at $5.13 ($124K), marked as a 10b5-1 plan trade. Holdings down 2% to 1,251,862 shares. | SEC filing Filed Jan 22, 2026 |
| Jan 2, 2026 | Planned (10b5-1) | Katrina Lake (Director) sold 101,150 shares indirectly (by trust) at about $5.08 ($514K), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Jan 6, 2026 |
| Dec 5, 2025 | Planned (10b5-1) | Katrina Lake (Director) sold 303,450 shares indirectly (by trust) at about $5.19 ($1.6M), marked as a 10b5-1 plan trade. Holdings by trust down 100% to 0 shares. | SEC filing Filed Dec 9, 2025 |
38 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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