SOFI insider buying and SEC filings, explained
SoFi Technologies, Inc. · CIK 1818874
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$2.5M
Insiders who bought
3
Sold (not marked 10b5-1)
$21K
Planned sales (10b5-1)
$9.8M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,203 shares at about $14.72 ($150K), marked as a 10b5-1 plan trade. Holdings down 3% to 397,870 shares. | SEC filing Filed Oct 22, 2026, 7:50 PM ET |
| Sep 21, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,203 shares at about $16.99 ($173K), marked as a 10b5-1 plan trade. Holdings down 2% to 408,073 shares. | SEC filing Filed Sep 23, 2026 |
| Sep 21, 2026 | Planned (10b5-1) | Jeremy Rishel (Chief Technology Officer) sold 18,624 shares at $17.50 ($326K), marked as a 10b5-1 plan trade. Holdings down 2% to 912,650 shares. | SEC filing Filed Sep 23, 2026 |
| Aug 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 11,286 shares at about $18.00 ($203K), marked as a 10b5-1 plan trade. Holdings down 3% to 356,442 shares. | SEC filing Filed Aug 24, 2026 |
| Jul 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,954 shares at about $17.19 ($188K), marked as a 10b5-1 plan trade. Holdings down 3% to 367,728 shares. | SEC filing Filed Jul 21, 2026 |
| Jun 22, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,954 shares at about $17.35 ($190K), marked as a 10b5-1 plan trade. Holdings down 3% to 378,682 shares. | SEC filing Filed Jun 23, 2026 |
| Jun 18, 2026 | Sale | Robert S Lavet (General Counsel) sold 1,188 shares at $17.55 ($21K). Holdings down 1% to 88,200 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 22, 2026 |
| Jun 17, 2026 | Planned (10b5-1) | Jeremy Rishel (Chief Technology Officer) sold 102,123 shares at $17.78 ($1.8M), marked as a 10b5-1 plan trade. Holdings down 10% to 895,089 shares. | SEC filing Filed Jun 17, 2026 |
| Jun 16, 2026 | Purchase (code P) | Anthony Noto (CEO and Director) bought 13,888 shares at about $18.06 ($251K), reported as a purchase (code P). Holdings up <1% to 11,960,507 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Jun 16, 2026 |
| May 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,037 shares at about $15.53 ($156K), marked as a 10b5-1 plan trade. Holdings down 3% to 323,247 shares. | SEC filing Filed May 22, 2026 |
| May 11, 2026 | Purchase (code P) | Anthony Noto (CEO and Director) bought 15,545 shares at about $16.00 ($249K), reported as a purchase (code P). Holdings up <1% to 11,946,619 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 11, 2026 |
| May 8, 2026 | Purchase (code P) | Anthony Noto (CEO and Director) bought 15,878 shares at about $15.73 ($250K), reported as a purchase (code P). Holdings up <1% to 11,931,074 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 8, 2026 |
| Apr 21, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 9,742 shares at about $19.25 ($188K), marked as a 10b5-1 plan trade. Holdings down 3% to 333,284 shares. | SEC filing Filed Apr 23, 2026 |
| Mar 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 9,742 shares at about $16.94 ($165K), marked as a 10b5-1 plan trade. Holdings down 3% to 343,026 shares. | SEC filing Filed Mar 20, 2026 |
| Mar 18, 2026 | Planned (10b5-1) | Jeremy Rishel (Chief Technology Officer) sold 94,958 shares at $17.43 ($1.7M), marked as a 10b5-1 plan trade. Holdings down 10% to 839,640 shares. | SEC filing Filed Mar 18, 2026 |
| Mar 17, 2026 | Purchase (code P) | Anthony Noto (CEO and Director) bought 28,900 shares at about $17.32 ($501K), reported as a purchase (code P). Holdings up <1% to 11,704,352 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 17, 2026 |
| Mar 2, 2026 | Purchase (code P) | Anthony Noto (CEO and Director) bought 56,000 shares at about $17.88 ($1.0M), reported as a purchase (code P). Holdings up <1% to 11,675,452 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 2, 2026 |
| Feb 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 9,755 shares at about $18.87 ($184K), marked as a 10b5-1 plan trade. Holdings down 3% to 293,725 shares. | SEC filing Filed Feb 20, 2026 |
| Feb 6, 2026 | Purchase (code P) | Robert S Lavet (General Counsel) bought 5,000 shares indirectly (by trust) at $21.04 ($105K), reported as a purchase (code P). Holdings by trust up 41% to 17,172 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 6, 2026 |
| Feb 5, 2026 | Purchase (code P) | Eric Schuppenhauer (EVP GBUL Borrow) bought 5,000 shares at $19.93 ($100K), reported as a purchase (code P). Holdings up 2% to 228,768 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 5, 2026 |
| Jan 20, 2026 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 9,468 shares at about $25.75 ($244K), marked as a 10b5-1 plan trade. Holdings down 3% to 303,480 shares. | SEC filing Filed Jan 22, 2026 |
| Dec 23, 2025 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 9,468 shares at about $27.14 ($257K), marked as a 10b5-1 plan trade. Holdings down 3% to 312,948 shares. | SEC filing Filed Dec 23, 2025 |
| Dec 17, 2025 | Planned (10b5-1) | Jeremy Rishel (Chief Technology Officer) sold 91,837 shares at $26.64 ($2.4M), marked as a 10b5-1 plan trade. Holdings down 10% to 794,598 shares. | SEC filing Filed Dec 22, 2025 |
| Nov 21, 2025 | Planned (10b5-1) | Arun Pinto (Chief Risk Officer) sold 46,132 shares at about $24.76 ($1.1M), marked as a 10b5-1 plan trade. Holdings down 25% to 138,396 shares. | SEC filing Filed Nov 21, 2025 |
| Nov 20, 2025 | Planned (10b5-1) | Kelli Keough (EVP, Gbul, Sips) sold 10,340 shares at about $26.43 ($273K), marked as a 10b5-1 plan trade. Holdings down 4% to 265,034 shares. | SEC filing Filed Nov 21, 2025 |
73 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
3 insiders bought in 30 days
$1.7M in purchases since Feb 5, 2026 · Purchases traded Feb 5, 2026 to Mar 17, 2026 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Eric Schuppenhauer (EVP GBUL Borrow) | $100K | Feb 5, 2026 | SEC filing |
| Robert S Lavet (General Counsel) | $105K | Feb 6, 2026 | SEC filing |
| Anthony Noto (CEO) | $1.0M | Mar 2, 2026 | SEC filing |
| Anthony Noto (CEO) | $501K | Mar 17, 2026 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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