SONO insider buying and SEC filings, explained
Sonos Inc · CIK 1314727
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$47.9M
Insiders who bought
2
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$1.9M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Sep 25, 2026 | Planned (10b5-1) | Karen Boone (Director) sold 46,766 shares at about $18.12 ($848K), marked as a 10b5-1 plan trade. Holdings down 40% to 69,271 shares. | SEC filing Filed Sep 28, 2026 |
| Sep 1, 2026 | Planned (10b5-1) | Karen Boone (Director) sold 10,000 shares at $15.39 ($154K), marked as a 10b5-1 plan trade. Holdings down 11% to 84,271 shares. | SEC filing Filed Sep 3, 2026 |
| Jul 28–29, 2026 | Planned (10b5-1) | Julius Genachowski (Director) sold 39,710 shares between Jul 28 and Jul 29 at about $16.75 ($665K), marked as a 10b5-1 plan trade. Holdings down 42% to 53,775 shares. | SEC filing Filed Jul 30, 2026 |
| May 6, 2026 | Purchase (code P) | Carmine Arabia (Director) bought 50 shares at $14.49 ($725), reported as a purchase (code P). Holdings up <1% to 14,364 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 8, 2026 |
| Mar 13–17, 2026 | Purchase (code P) | Christopher S Shackelton (10% owner) bought 228,920 shares in 2 share classes indirectly between Mar 13 and Mar 17 at about $13.41 ($3.1M), reported as a purchase (code P). Indirect holdings of Common Stock up 1% to 18,070,762 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 5 other reporting owners. | SEC filing Filed Mar 17, 2026 |
| Mar 9–11, 2026 | Purchase (code P) | Christopher S Shackelton (10% owner) bought 920,000 shares in 2 share classes indirectly between Mar 9 and Mar 11 at about $14.09 ($13.0M), reported as a purchase (code P). Indirect holdings of Common Stock up 3% to 17,841,842 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 5 other reporting owners. | SEC filing Filed Mar 11, 2026 |
| Feb 23–25, 2026 | Purchase (code P) | Christopher S Shackelton (10% owner) bought 611,279 shares in 2 share classes indirectly between Feb 23 and Feb 25 at about $14.95 ($9.1M), reported as a purchase (code P). Indirect holdings of Common Stock, $0.001 par value per share ("Common Stock") up 2% to 16,670,563 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 5 other reporting owners. | SEC filing Filed Feb 25, 2026 |
| Feb 12–17, 2026 | Purchase (code P) | Christopher S Shackelton (10% owner) bought 647,210 shares in 2 share classes indirectly between Feb 12 and Feb 17 at about $15.73 ($10.2M), reported as a purchase (code P). Indirect holdings of Common Stock up 3% to 16,310,563 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 5 other reporting owners. | SEC filing Filed Feb 17, 2026 |
| Feb 4–6, 2026 | Purchase (code P) | Christopher S Shackelton (10% owner) bought 733,073 shares in 2 share classes indirectly between Feb 4 and Feb 6 at about $15.76 ($11.6M), reported as a purchase (code P). Indirect holdings of Common Stock, $0.001 par value per share ("Common Stock") up 3% to 15,424,999 shares. Not marked as a 10b5-1 plan trade. Filed jointly with 5 other reporting owners. | SEC filing Filed Feb 6, 2026 |
| Dec 4, 2025 | Planned (10b5-1) | Edward P Lazarus (Chief Legal & Bus Dev Officer) sold 12,000 shares at $19.00 ($228K), marked as a 10b5-1 plan trade. Holdings down 3% to 423,219 shares. | SEC filing Filed Dec 5, 2025 |
| Nov 17, 2025 | Open-market purchase | Thomas Conrad (CEO and Director) bought 62,325 shares at about $16.17 ($1.0M) in an open-market purchase. Holdings up 26% to 305,103 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 18, 2025 |
30 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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