U insider buying and SEC filings, explained
Unity Software Inc. · CIK 1810806
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$27.6M
Planned sales (10b5-1)
$58.6M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Aug 28, 2026 | Planned (10b5-1) | Alexander Blum (President / COO) sold 43,556 shares at about $43.51 ($1.9M), marked as a 10b5-1 plan trade. Holdings down 6% to 661,855 shares. | SEC filing Filed Sep 1, 2026 |
| Aug 25–27, 2026 | Planned (10b5-1) | Alexander Blum (President / COO) sold 22,559 shares between Aug 25 and Aug 27 at about $45.26 ($1.0M), marked as a 10b5-1 plan trade. Holdings down 3% to 705,411 shares. | SEC filing Filed Aug 27, 2026 |
| Aug 25, 2026 | Sale | Rebecca Berenice Boyden (SVP, Chief Legal Officer) sold 1,032 shares at about $45.32 ($47K). Holdings down <1% to 308,413 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 26, 2026 |
| Aug 25, 2026 | Sale | Jarrod Yahes (CFO) sold 26,017 shares at about $45.31 ($1.2M). Holdings down 4% to 678,343 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 26, 2026 |
| Aug 25, 2026 | Sale | Matthew S Bromberg (CEO and Director) sold 16,383 shares at about $45.31 ($742K). Holdings down 1% to 1,541,131 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 26, 2026 |
| May 26, 2026 | Sale | Rebecca Berenice Boyden (SVP, Chief Legal Officer) sold 952 shares at about $27.20 ($26K). Holdings down <1% to 309,445 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| May 28, 2026 | Planned (10b5-1) | Alexander Blum (President / COO) sold 2,099 shares at $27.37 ($57K), marked as a 10b5-1 plan trade. Holdings down <1% to 727,970 shares. | SEC filing Filed May 28, 2026 |
| May 26, 2026 | Sale | Alexander Blum (President / COO) sold 19,009 shares at about $27.18 ($517K). Holdings down 3% to 730,069 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| May 26, 2026 | Sale | Mark Barrysmith (Chief Accounting Officer) sold 13,247 shares at about $27.18 ($360K). Holdings down 3% to 370,654 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| May 26, 2026 | Sale | Jarrod Yahes (CFO) sold 24,021 shares at about $27.18 ($653K). Holdings down 3% to 704,360 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| May 26, 2026 | Sale | Matthew S Bromberg (CEO and Director) sold 138,993 shares at about $27.18 ($3.8M). Holdings down 8% to 1,557,514 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 28, 2026 |
| Mar 5, 2026 | Sale | Jarrod Yahes (CFO) sold 6,205 shares at about $21.03 ($130K). Holdings down 1% to 728,381 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 6, 2026 |
| Feb 25–27, 2026 | Planned (10b5-1) | Alexander Blum (President / COO) sold 12,705 shares between Feb 25 and Feb 27 at about $18.21 ($231K), marked as a 10b5-1 plan trade. Holdings down 2% to 548,425 shares. | SEC filing Filed Feb 27, 2026 |
| Feb 25, 2026 | Sale | Mark Barrysmith (Chief Accounting Officer) sold 10,578 shares at about $18.07 ($191K). Holdings down 3% to 383,901 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 27, 2026 |
| Feb 25, 2026 | Sale | Jarrod Yahes (CFO) sold 12,196 shares at about $18.07 ($220K). Holdings down 2% to 533,933 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Feb 27, 2026 |
| Dec 11–12, 2025 | Sale | Tomer Bar-Zeev (Director) sold 175,000 shares indirectly between Dec 11, 2025 and Dec 12, 2025 at about $49.75 ($8.7M). Indirect holdings down 17% to 873,146 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 15, 2025 |
| Dec 10, 2025 | Sale | Mark Barrysmith (Chief Accounting Officer) sold 14,407 shares at about $50.01 ($720K). Holdings down 4% to 394,479 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 12, 2025 |
| Dec 10–11, 2025 | Planned (10b5-1) | David Helgason (Director) sold 708,347 shares directly and indirectly between Dec 10, 2025 and Dec 11, 2025 at about $49.86 ($35.3M), marked as a 10b5-1 plan trade. Direct holdings down 52% to 7,635 shares. | SEC filing Filed Dec 12, 2025 |
| Dec 1, 2025 | Planned (10b5-1) | Tomer Bar-Zeev (Director) sold 250,000 shares indirectly at about $41.93 ($10.5M), marked as a 10b5-1 plan trade. Indirect holdings down 19% to 1,048,146 shares. | SEC filing Filed Dec 2, 2025 |
| Nov 28, 2025 | Planned (10b5-1) | Alexander Blum (President / COO) sold 1,988 shares at $42.47 ($84K), marked as a 10b5-1 plan trade. Holdings down <1% to 561,130 shares. | SEC filing Filed Dec 2, 2025 |
| Nov 25, 2025 | Sale | Alexander Blum (President / COO) sold 40,693 shares at about $41.38 ($1.7M). Holdings down 7% to 563,118 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Nov 25–26, 2025 | Sale | Jarrod Yahes (CFO) sold 62,461 shares between Nov 25, 2025 and Nov 26, 2025 at about $42.01 ($2.6M). Holdings down 10% to 546,129 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Nov 25, 2025 | Sale | Matthew S Bromberg (CEO and Director) sold 41,025 shares at about $41.38 ($1.7M). Holdings down 3% to 1,192,541 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Nov 24–25, 2025 | Sale | Mark Barrysmith (Chief Accounting Officer) sold 43,283 shares between Nov 24, 2025 and Nov 25, 2025 at about $41.40 ($1.8M). Holdings down 10% to 408,886 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 26, 2025 |
| Nov 17, 2025 | Planned (10b5-1) | Mark Barrysmith (Chief Accounting Officer) sold 817 shares at $36.60 ($30K), marked as a 10b5-1 plan trade. Holdings down <1% to 452,169 shares. | SEC filing Filed Nov 19, 2025 |
| Nov 11, 2025 | Sale | Shlomo Dovrat (Director) sold 30,000 shares indirectly at about $42.87 ($1.3M). Indirect holdings down 16% to 159,089 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 13, 2025 |
| Nov 10, 2025 | Sale | Jarrod Yahes (CFO) sold 14,914 shares at about $42.75 ($638K). Holdings down 2% to 608,590 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 10, 2025 |
| Nov 6, 2025 | Sale | Jarrod Yahes (CFO) sold 15,000 shares at about $41.15 ($617K). Holdings down 2% to 623,504 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Nov 7, 2025 |
| Nov 3, 2025 | Planned (10b5-1) | Tomer Bar-Zeev (Director) sold 250,000 shares indirectly at about $37.98 ($9.5M), marked as a 10b5-1 plan trade. Indirect holdings down 16% to 1,298,146 shares. | SEC filing Filed Nov 4, 2025 |
18 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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