URBN insider buying and SEC filings, explained
Urban Outfitters Inc. · CIK 912615
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$2.8M
Planned sales (10b5-1)
$115.4M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 29, 2026 | Planned (10b5-1) | Harry S. Cherken Jr. (Director) sold 5,000 shares at about $92.12 ($461K), marked as a 10b5-1 plan trade. Holdings down 1% to 489,315 shares. | SEC filing Filed Nov 2, 2026, 4:53 PM ET |
| Oct 15, 2026 | Planned (10b5-1) | Harry S. Cherken Jr. (Director) sold 5,000 shares at about $87.06 ($435K), marked as a 10b5-1 plan trade. Holdings down 1% to 494,315 shares. | SEC filing Filed Oct 16, 2026, 6:05 PM ET |
| Sep 18, 2026 | Sale | Tricia D Smith (CEO) sold 3,500 shares at about $75.95 ($266K). Holdings down 10% to 30,112 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 21, 2026 |
| Sep 4, 2026 | Sale | Melanie Marein-Efron (CFO) sold 5,700 shares at about $80.75 ($460K). Holdings down 33% to 11,323 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 8, 2026 |
| Sep 1, 2026 | Sale | Mary Egan (Director) sold 650 shares at $78.48 ($51K). Holdings down 4% to 15,700 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Sep 3, 2026 |
| May 22, 2026 | Sale | Azeez Hayne (Chief Administrative Officer) sold 8,733 shares at about $73.18 ($639K). Holdings down 100% to 0 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 26, 2026 |
| May 22, 2026 | Sale | Melanie Marein-Efron (CFO) sold 5,036 shares at $73.42 ($370K). Holdings down 23% to 17,023 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 26, 2026 |
| May 22, 2026 | Sale | Frank Conforti (President / COO) sold 9,391 shares at about $73.19 ($687K). Holdings down 12% to 71,698 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed May 26, 2026 |
| Mar 2, 2026 | Sale | Tricia D Smith (CEO) sold 5,000 shares at $64.82 ($324K). Holdings down 50% to 5,077 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Mar 3, 2026 |
| Feb 19–20, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 11,518 shares indirectly (by trust) between Feb 19 and Feb 20 at about $70.42 ($811K), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 1,933,859 shares. | SEC filing Filed Feb 23, 2026 |
| Feb 19–20, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 24,682 shares directly and indirectly (by trust) between Feb 19 and Feb 20 at about $70.42 ($1.7M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,449,385 shares. | SEC filing Filed Feb 23, 2026 |
| Feb 17–18, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Feb 17 and Feb 18 at about $70.55 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 1,945,377 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 17–18, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Feb 17 and Feb 18 at about $70.55 ($2.8M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,462,549 shares. | SEC filing Filed Feb 19, 2026 |
| Feb 12–13, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 14,574 shares indirectly (by trust) between Feb 12 and Feb 13 at about $70.55 ($1.0M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 1,964,043 shares. | SEC filing Filed Feb 17, 2026 |
| Feb 12–13, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 31,233 shares directly and indirectly (by trust) between Feb 12 and Feb 13 at about $70.55 ($2.2M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,483,883 shares. | SEC filing Filed Feb 17, 2026 |
| Feb 10–11, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Feb 10 and Feb 11 at about $71.03 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 1,978,617 shares. | SEC filing Filed Feb 12, 2026 |
| Feb 10–11, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Feb 10 and Feb 11 at about $71.03 ($2.8M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,500,542 shares. | SEC filing Filed Feb 12, 2026 |
| Feb 6–9, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Feb 6 and Feb 9 at about $71.62 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 1,997,283 shares. | SEC filing Filed Feb 10, 2026 |
| Feb 6–9, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Feb 6 and Feb 9 at about $71.62 ($2.9M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,521,876 shares. | SEC filing Filed Feb 10, 2026 |
| Feb 4–5, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Feb 4 and Feb 5 at about $72.55 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,015,949 shares. | SEC filing Filed Feb 6, 2026 |
| Feb 4–5, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Feb 4 and Feb 5 at about $72.55 ($2.9M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,543,210 shares. | SEC filing Filed Feb 6, 2026 |
| Feb 2–3, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Feb 2 and Feb 3 at about $71.87 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,034,615 shares. | SEC filing Filed Feb 4, 2026 |
| Feb 2–3, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Feb 2 and Feb 3 at about $71.87 ($2.9M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,564,544 shares. | SEC filing Filed Feb 4, 2026 |
| Jan 29–30, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,083 shares indirectly (by trust) between Jan 29 and Jan 30 at about $70.19 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,053,281 shares. | SEC filing Filed Feb 2, 2026 |
| Jan 29–30, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 38,753 shares directly and indirectly (by trust) between Jan 29 and Jan 30 at about $70.19 ($2.7M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,585,878 shares. | SEC filing Filed Feb 2, 2026 |
| Jan 27–28, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 4,704 shares indirectly (by trust) between Jan 27 and Jan 28 at about $70.03 ($329K), marked as a 10b5-1 plan trade. Holdings by trust down <1% to 2,071,364 shares. | SEC filing Filed Jan 29, 2026 |
| Jan 27–28, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 10,082 shares directly and indirectly (by trust) between Jan 27 and Jan 28 at about $70.03 ($706K), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,606,548 shares. | SEC filing Filed Jan 29, 2026 |
| Jan 22, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 9,333 shares indirectly (by trust) at about $71.17 ($664K), marked as a 10b5-1 plan trade. Holdings by trust down <1% to 2,076,068 shares. | SEC filing Filed Jan 26, 2026 |
| Jan 22, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 20,000 shares directly and indirectly (by trust) at about $71.17 ($1.4M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,611,926 shares. | SEC filing Filed Jan 26, 2026 |
| Jan 20–21, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 20 and Jan 21 at about $70.52 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,085,401 shares. | SEC filing Filed Jan 22, 2026 |
| Jan 20–21, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 20 and Jan 21 at about $70.52 ($2.8M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,622,593 shares. | SEC filing Filed Jan 22, 2026 |
| Jan 15–16, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 15 and Jan 16 at about $70.14 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,104,067 shares. | SEC filing Filed Jan 20, 2026 |
| Jan 15–16, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 15 and Jan 16 at about $70.14 ($2.8M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,643,927 shares. | SEC filing Filed Jan 20, 2026 |
| Jan 13–14, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 13 and Jan 14 at about $71.78 ($1.3M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,122,733 shares. | SEC filing Filed Jan 15, 2026 |
| Jan 13–14, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 13 and Jan 14 at about $71.78 ($2.9M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,665,261 shares. | SEC filing Filed Jan 15, 2026 |
| Jan 9–12, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 9 and Jan 12 at about $78.08 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,141,399 shares. | SEC filing Filed Jan 13, 2026 |
| Jan 9–12, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 9 and Jan 12 at about $78.08 ($3.1M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,686,595 shares. | SEC filing Filed Jan 13, 2026 |
| Jan 7–8, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 7 and Jan 8 at about $81.17 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,160,065 shares. | SEC filing Filed Jan 9, 2026 |
| Jan 7–8, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 7 and Jan 8 at about $81.16 ($3.2M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,707,929 shares. | SEC filing Filed Jan 9, 2026 |
| Jan 5–6, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Jan 5 and Jan 6 at about $78.01 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,178,731 shares. | SEC filing Filed Jan 7, 2026 |
| Jan 5–6, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Jan 5 and Jan 6 at about $78.01 ($3.1M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,729,263 shares. | SEC filing Filed Jan 7, 2026 |
| Dec 31, 2025–Jan 2, 2026 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 31, 2025 and Jan 2 at about $75.29 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,197,397 shares. | SEC filing Filed Jan 5, 2026 |
| Dec 31, 2025–Jan 2, 2026 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 31, 2025 and Jan 2 at about $75.29 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,750,597 shares. | SEC filing Filed Jan 5, 2026 |
| Dec 29–30, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 29, 2025 and Dec 30, 2025 at about $75.63 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,216,063 shares. | SEC filing Filed Dec 31, 2025 |
| Dec 29–30, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 29, 2025 and Dec 30, 2025 at about $75.63 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,771,931 shares. | SEC filing Filed Dec 31, 2025 |
| Dec 23–26, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 27,999 shares indirectly (by trust) between Dec 23, 2025 and Dec 26, 2025 at about $77.47 ($2.2M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,234,729 shares. | SEC filing Filed Dec 29, 2025 |
| Dec 23–26, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 60,000 shares directly and indirectly (by trust) between Dec 23, 2025 and Dec 26, 2025 at about $77.47 ($4.6M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,793,265 shares. | SEC filing Filed Dec 29, 2025 |
| Dec 19–22, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 19, 2025 and Dec 22, 2025 at about $80.76 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,262,728 shares. | SEC filing Filed Dec 23, 2025 |
| Dec 19–22, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 19, 2025 and Dec 22, 2025 at about $80.76 ($3.2M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,825,266 shares. | SEC filing Filed Dec 23, 2025 |
| Dec 17–18, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 17, 2025 and Dec 18, 2025 at about $82.22 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,281,394 shares. | SEC filing Filed Dec 19, 2025 |
| Dec 17–18, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 17, 2025 and Dec 18, 2025 at about $82.22 ($3.3M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,846,600 shares. | SEC filing Filed Dec 19, 2025 |
| Dec 15–16, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 15, 2025 and Dec 16, 2025 at about $82.39 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,300,060 shares. | SEC filing Filed Dec 17, 2025 |
| Dec 15–16, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 15, 2025 and Dec 16, 2025 at about $82.39 ($3.3M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,867,934 shares. | SEC filing Filed Dec 17, 2025 |
| Dec 11–12, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 11, 2025 and Dec 12, 2025 at about $81.77 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,318,726 shares. | SEC filing Filed Dec 15, 2025 |
| Dec 11–12, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 11, 2025 and Dec 12, 2025 at about $81.77 ($3.3M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,889,268 shares. | SEC filing Filed Dec 15, 2025 |
| Dec 9–10, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 9, 2025 and Dec 10, 2025 at about $77.41 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,337,392 shares. | SEC filing Filed Dec 11, 2025 |
| Dec 5–8, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 5, 2025 and Dec 8, 2025 at about $76.32 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,356,058 shares. | SEC filing Filed Dec 9, 2025 |
| Dec 5–8, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 5, 2025 and Dec 8, 2025 at about $76.32 ($3.1M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,931,936 shares. | SEC filing Filed Dec 9, 2025 |
| Dec 3–4, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 3, 2025 and Dec 4, 2025 at about $77.94 ($1.5M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,374,724 shares. | SEC filing Filed Dec 5, 2025 |
| Dec 3–4, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 3, 2025 and Dec 4, 2025 at about $77.94 ($3.1M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,953,270 shares. | SEC filing Filed Dec 5, 2025 |
| Dec 1–2, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Dec 1, 2025 and Dec 2, 2025 at about $75.96 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,393,390 shares. | SEC filing Filed Dec 3, 2025 |
| Dec 1–2, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Dec 1, 2025 and Dec 2, 2025 at about $75.96 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,974,604 shares. | SEC filing Filed Dec 3, 2025 |
| Nov 26–28, 2025 | Planned (10b5-1) | Margaret Hayne (President / COO and Director) sold 18,666 shares indirectly (by trust) between Nov 26, 2025 and Nov 28, 2025 at about $75.12 ($1.4M), marked as a 10b5-1 plan trade. Holdings by trust down 1% to 2,412,056 shares. | SEC filing Filed Dec 1, 2025 |
| Nov 26–28, 2025 | Planned (10b5-1) | Richard A. Hayne (CEO and Director) sold 40,000 shares directly and indirectly (by trust) between Nov 26, 2025 and Nov 28, 2025 at about $75.12 ($3.0M), marked as a 10b5-1 plan trade. Direct holdings down <1% to 17,995,938 shares. | SEC filing Filed Dec 1, 2025 |
40 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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