W insider buying and SEC filings, explained
Wayfair Inc. · CIK 1616707
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$0
Insiders who bought
0
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$231.3M
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Oct 29, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 500 shares at $120.00 ($60K), marked as a 10b5-1 plan trade. Holdings down <1% to 115,385 shares. | SEC filing Filed Nov 2, 2026, 5:06 PM ET |
| Oct 20, 2026 | Planned (10b5-1) | Fiona Tan (Chief Technology Officer) sold 8,000 shares indirectly (by trust) at $115.00 ($920K), marked as a 10b5-1 plan trade. Holdings by trust down 4% to 196,698 shares. | SEC filing Filed Oct 22, 2026, 5:08 PM ET |
| Oct 15, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 117,000 shares at about $111.25 ($13.0M), marked as a 10b5-1 plan trade. Holdings down 53% to 105,137 shares. | SEC filing Filed Oct 19, 2026, 5:32 PM ET |
| Oct 15, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 546 shares at $110.00 ($60K), marked as a 10b5-1 plan trade. Holdings down <1% to 115,885 shares. | SEC filing Filed Oct 19, 2026, 5:24 PM ET |
| Oct 15, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 117,000 shares at about $111.25 ($13.0M), marked as a 10b5-1 plan trade. Holdings down 53% to 105,073 shares. | SEC filing Filed Oct 19, 2026, 5:19 PM ET |
| Oct 12, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 69,000 shares at about $105.75 ($7.3M), marked as a 10b5-1 plan trade. Holdings down 24% to 222,137 shares. | SEC filing Filed Oct 14, 2026, 5:21 PM ET |
| Oct 12, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 69,000 shares at about $105.75 ($7.3M), marked as a 10b5-1 plan trade. Holdings down 24% to 222,073 shares. | SEC filing Filed Oct 14, 2026, 5:20 PM ET |
| Oct 1, 2026 | Planned (10b5-1) | Fiona Tan (Chief Technology Officer) sold 7,000 shares indirectly (by trust) at $102.18 ($715K), marked as a 10b5-1 plan trade. Holdings by trust down 3% to 204,698 shares. | SEC filing Filed Oct 5, 2026, 6:55 PM ET |
| Oct 2, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 6,056 shares at $104.13 ($631K), marked as a 10b5-1 plan trade. Holdings down 5% to 116,431 shares. | SEC filing Filed Oct 5, 2026, 6:52 PM ET |
| Sep 14, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 69,000 shares at about $103.36 ($7.1M), marked as a 10b5-1 plan trade. Holdings down 19% to 291,073 shares. | SEC filing Filed Sep 16, 2026 |
| Sep 14, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 69,000 shares at about $103.35 ($7.1M), marked as a 10b5-1 plan trade. Holdings down 19% to 291,137 shares. | SEC filing Filed Sep 16, 2026 |
| Sep 8, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 6,968 shares at $100.22 ($698K), marked as a 10b5-1 plan trade. Holdings down 6% to 110,376 shares. | SEC filing Filed Sep 10, 2026 |
| Aug 12, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 69,000 shares at about $103.36 ($7.1M), marked as a 10b5-1 plan trade. Holdings down 16% to 360,137 shares. | SEC filing Filed Aug 14, 2026 |
| Aug 12, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 69,000 shares at about $103.36 ($7.1M), marked as a 10b5-1 plan trade. Holdings down 16% to 360,073 shares. | SEC filing Filed Aug 14, 2026 |
| Jul 2, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 5,925 shares at $96.29 ($571K), marked as a 10b5-1 plan trade. Holdings down 5% to 117,344 shares. | SEC filing Filed Jul 6, 2026 |
| Apr 23–24, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 120,000 shares between Apr 23 and Apr 24 at about $77.56 ($9.3M), marked as a 10b5-1 plan trade. Holdings down 22% to 429,073 shares. | SEC filing Filed Apr 27, 2026 |
| Apr 23–24, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 120,000 shares between Apr 23 and Apr 24 at about $77.55 ($9.3M), marked as a 10b5-1 plan trade. Holdings down 22% to 429,137 shares. | SEC filing Filed Apr 27, 2026 |
| Apr 2, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 4,790 shares at $72.19 ($346K), marked as a 10b5-1 plan trade. Holdings down 4% to 111,158 shares. | SEC filing Filed Apr 3, 2026 |
| Mar 25, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 10,394 shares at about $78.66 ($818K), marked as a 10b5-1 plan trade. Holdings down 17% to 49,073 shares. | SEC filing Filed Mar 26, 2026 |
| Mar 25, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 10,611 shares at about $78.69 ($835K), marked as a 10b5-1 plan trade. Holdings down 18% to 49,137 shares. | SEC filing Filed Mar 26, 2026 |
| Mar 23–24, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 109,389 shares between Mar 23 and Mar 24 at about $77.19 ($8.4M), marked as a 10b5-1 plan trade. Holdings down 65% to 59,748 shares. | SEC filing Filed Mar 25, 2026 |
| Mar 23–24, 2026 | Planned (10b5-1) | Steven Conine (Director) sold 109,606 shares between Mar 23 and Mar 24 at about $77.19 ($8.5M), marked as a 10b5-1 plan trade. Holdings down 65% to 59,467 shares. | SEC filing Filed Mar 25, 2026 |
| Feb 26, 2026 | Planned (10b5-1) | Steven Conine (Director and Co-Founder) sold 26,950 shares at about $78.86 ($2.1M), marked as a 10b5-1 plan trade. Holdings down 14% to 169,073 shares. | SEC filing Filed Feb 27, 2026 |
| Feb 26, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 27,000 shares at about $78.88 ($2.1M), marked as a 10b5-1 plan trade. Holdings down 14% to 169,137 shares. | SEC filing Filed Feb 27, 2026 |
| Feb 23, 2026 | Planned (10b5-1) | Steven Conine (Director and Co-Founder) sold 93,050 shares at about $74.63 ($6.9M), marked as a 10b5-1 plan trade. Holdings down 32% to 196,023 shares. | SEC filing Filed Feb 25, 2026 |
| Feb 23, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 93,000 shares at about $74.63 ($6.9M), marked as a 10b5-1 plan trade. Holdings down 32% to 196,137 shares. | SEC filing Filed Feb 25, 2026 |
| Jan 23, 2026 | Planned (10b5-1) | Steven Conine (Director and Co-Founder) sold 150,000 shares at about $108.87 ($16.3M), marked as a 10b5-1 plan trade. Holdings down 34% to 289,073 shares. | SEC filing Filed Jan 27, 2026 |
| Jan 23, 2026 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 150,000 shares at about $108.87 ($16.3M), marked as a 10b5-1 plan trade. Holdings down 34% to 289,137 shares. | SEC filing Filed Jan 27, 2026 |
| Jan 13, 2026 | Planned (10b5-1) | Fiona Tan (Chief Technology Officer) sold 9,000 shares indirectly (by trust) at $119.00 ($1.1M), marked as a 10b5-1 plan trade. Holdings by trust down 4% to 200,328 shares. | SEC filing Filed Jan 15, 2026 |
| Jan 5, 2026 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 4,997 shares at $105.84 ($529K), marked as a 10b5-1 plan trade. Holdings down 4% to 106,107 shares. | SEC filing Filed Jan 5, 2026 |
| Jan 2, 2026 | Planned (10b5-1) | Kate Gulliver (CFO) sold 36,497 shares at $106.50 ($3.9M), marked as a 10b5-1 plan trade. Holdings down 20% to 149,238 shares. | SEC filing Filed Jan 5, 2026 |
| Dec 23–26, 2025 | Planned (10b5-1) | Steven Conine (Director and Co-Founder) sold 150,000 shares between Dec 23, 2025 and Dec 26, 2025 at about $100.69 ($15.1M), marked as a 10b5-1 plan trade. Holdings down 25% to 439,073 shares. | SEC filing Filed Dec 29, 2025 |
| Dec 23–26, 2025 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 150,000 shares between Dec 23, 2025 and Dec 26, 2025 at about $100.68 ($15.1M), marked as a 10b5-1 plan trade. Holdings down 25% to 439,137 shares. | SEC filing Filed Dec 29, 2025 |
| Nov 24, 2025 | Planned (10b5-1) | Niraj Shah (CEO and Director) sold 150,000 shares at about $105.91 ($15.9M), marked as a 10b5-1 plan trade. Holdings down 17% to 729,137 shares. | SEC filing Filed Nov 26, 2025 |
| Nov 24, 2025 | Planned (10b5-1) | Steven Conine (Director and Co-Founder) sold 150,000 shares at about $105.92 ($15.9M), marked as a 10b5-1 plan trade. Holdings down 17% to 729,073 shares. | SEC filing Filed Nov 26, 2025 |
| Nov 10, 2025 | Planned (10b5-1) | Jon Blotner (Pres., Commercial & Operations) sold 4,061 shares at about $108.15 ($439K), marked as a 10b5-1 plan trade. Holdings down 4% to 101,019 shares. | SEC filing Filed Nov 12, 2025 |
| Nov 10, 2025 | Planned (10b5-1) | Fiona Tan (Chief Technology Officer) sold 5,441 shares indirectly (by trust) at about $110.59 ($602K), marked as a 10b5-1 plan trade. Holdings by trust down 3% to 209,328 shares. | SEC filing Filed Nov 12, 2025 |
| Nov 5, 2025 | Planned (10b5-1) | Fiona Tan (Chief Technology Officer) sold 6,347 shares indirectly (by trust) at $100.54 ($638K), marked as a 10b5-1 plan trade. Holdings by trust down 3% to 198,860 shares. | SEC filing Filed Nov 7, 2025 |
| Nov 4, 2025 | Planned (10b5-1) | Kate Gulliver (CFO) sold 9,612 shares at $102.20 ($982K), marked as a 10b5-1 plan trade. Holdings down 5% to 175,497 shares. | SEC filing Filed Nov 6, 2025 |
39 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
No cluster buys in the last 12 months.
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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