XELB insider buying and SEC filings, explained
XCel Brands, Inc. · CIK 1083220
Tracked: Forms 3/4/5, 8-K, NT · All filings on sec.gov
Insider activity in the last 12 months
Bought
$150K
Insiders who bought
2
Sold (not marked 10b5-1)
$0
Planned sales (10b5-1)
$0
Insider purchases and sales, last 12 months
| Traded | Type | What was filed | Source |
|---|---|---|---|
| Aug 27–28, 2026 | Purchase (code P) | Loren Robert W. D. (CEO and Director) bought 5,500 shares between Aug 27 and Aug 28 at $0.9600 ($5K), reported as a purchase (code P). Holdings up 1% to 800,716 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 31, 2026 |
| Aug 26, 2026 | Purchase (code P) | Loren Robert W. D. (CEO and Director) bought 10,000 shares at $0.9600 ($10K), reported as a purchase (code P). Holdings up 1% to 795,216 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 27, 2026 |
| Aug 21–24, 2026 | Purchase (code P) | Loren Robert W. D. (CEO and Director) bought 22,000 shares between Aug 21 and Aug 24 at about $0.8745 ($19K), reported as a purchase (code P). Holdings up 3% to 785,216 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Aug 25, 2026 |
| Dec 17, 2025 | Purchase (code P) | Loren Robert W. D. (CEO and Director) bought 81,466 shares at $1.17 ($95K), reported as a purchase (code P). Holdings up 13% to 687,297 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 19, 2025 |
| Dec 5, 2025 | Purchase (code P) | Loren Robert W. D. (CEO and Director) bought 50,000 shares at $0.3500 ($18K), reported as a purchase (code P). Holdings up 9% to 605,831 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 5, 2025 |
| Dec 5, 2025 | Purchase (code P) | Mark DiSanto (Director) bought 50,000 shares indirectly at $0.3500 ($18K), reported as a purchase (code P). Indirect holdings up 17% to 337,018 shares. Not marked as a 10b5-1 plan trade. | SEC filing Filed Dec 5, 2025 |
27 routine transactions (such as grants, option exercises or tax withholding) are not listed.
Cluster buys
2 insiders bought in 30 days
$130K in purchases since Dec 5, 2025 · Purchases traded Dec 5, 2025 to Dec 17, 2025 · Closed
| Insider | Value | Traded | Source |
|---|---|---|---|
| Mark DiSanto (Director) | $18K | Dec 5, 2025 | SEC filing |
| Loren Robert W. D. (CEO) | $18K | Dec 5, 2025 | SEC filing |
| Loren Robert W. D. (CEO) | $95K | Dec 17, 2025 | SEC filing |
Red flags
No red flags in the last 12 months.
Key events
No key events in the last 12 months.
8-K filings, last 12 months
No 8-K filings in the last 12 months.
Red flags are objective triggers only: the item or form filed, never an opinion.
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